Scholars

Varadarajan, Rajan

Distinguished Professor

Positions:

Distinguished Professor, Marketing, Mays Business School

UN Sustainable Development Goals:

Single Page Bio

Profile Summary

varadarajan@tamu.edu

1 979 845 5809

Co-author Network

Map of Science

ORCID

0000-0002-8744-1372

UN Sustainable Development Goals:

overview

My primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability.

education and training

Ph.D. in Business Administration, University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States) 1979
M.Tech. in Industrial Management, Indian Institute of Technology Madras - (Chennai, Tamil Nadu, India) 1973
B.E. in , Indian Institute of Science Bangalore - (Bengaluru, India) 1971
B.Sc. in , Bangalore University - (Bengaluru, Karnataka, India) 1968

selected publications

Academic Articles110

Vadakkepatt, G., Shankar, V., & Varadarajan, R. (2021). Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. 49(6), 1088-1108.
Varadarajan, R. (2020). Market Exchanges, Negative Externalities and Sustainability. 40(3), 309-318.
Varadarajan, R. (2020). Recollections: Dr. Robert F. Lusch. 40(3), 319-319.
Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. 89, 89-97.
Otto, A. S., Szymanski, D. M., & Varadarajan, R. (2020). Customer satisfaction and firm performance: insights from over a quarter century of empirical research. 48(3), 543-564.

Chapters7

Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R. (2014). Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. 441-443. Springer International Publishing.
Varadarajan, R. (2012). B2B relationship underpinnings of outsourcing. Handbook of Business-to-Business Marketing. 400-414. Edward Elgar Publishing.
Varadarajan, R. (2012). Strategic marketing and marketing strategy. Handbook of Marketing Strategy. 9-27. Edward Elgar Publishing.
Varadarajan, R. (2011). Conjectures on innovation drivers in an emerging market: India. Handbook of Research in International Marketing, Second Edition. 117-134.
Rajan Varadarajan, P., & Yadav, M. S. (2003). Competitive strategy in a global electronic marketplace: Extant strategy perspectives revisited. Handbook of Research in International Marketing. 313-335. Edward Elgar Publishing.