Varadarajan, Rajan
individual record
Distinguished Professor
Positions:
- Distinguished Professor, Marketing, Mays Business School
overview
My primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability.
education and training
- Ph.D. in Business Administration, University of Massachusetts Amherst - (Amherst Center, Massachusetts, United States) 1979
- M.Tech. in Industrial Management, Indian Institute of Technology Madras - (Chennai, Tamil Nadu, India) 1973
- B.E. in , Indian Institute of Science Bangalore - (Bengaluru, India) 1971
- B.Sc. in , Bangalore University - (Bengaluru, Karnataka, India) 1968
selected publications
Academic Articles110
- Vadakkepatt, G., Shankar, V., & Varadarajan, R. (2021). Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. 49(6), 1088-1108.
- Varadarajan, R. (2020). Market Exchanges, Negative Externalities and Sustainability. 40(3), 309-318.
- Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: A market resources based view. 89, 89-97.
- Otto, A. S., Szymanski, D. M., & Varadarajan, R. (2020). Customer satisfaction and firm performance: insights from over a quarter century of empirical research. 48(3), 543-564.
Chapters7
- Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R. (2014). Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. 441-443. Springer International Publishing.
- Varadarajan, R. (2012). B2B relationship underpinnings of outsourcing. Handbook of Business-to-Business Marketing. 400-414. Edward Elgar Publishing.
- Varadarajan, R. (2012). Strategic marketing and marketing strategy. Handbook of Marketing Strategy. 9-27. Edward Elgar Publishing.
- Varadarajan, R. (2011). Conjectures on innovation drivers in an emerging market: India. Handbook of Research in International Marketing, Second Edition. 117-134.
- Rajan Varadarajan, P., & Yadav, M. S. (2003). Competitive strategy in a global electronic marketplace: Extant strategy perspectives revisited. Handbook of Research in International Marketing. 313-335. Edward Elgar Publishing.
awards and honors
recent teaching activities
- MKTG442 Innovation & Prod Mgmt Instructor
- MKTG448 Marketing Strategy Instructor
- MKTG671 Product Innovation Instructor
- MKTG682 Sem Mktg Strategy Resrch Instructor
chaired theses and dissertations
- Vadakkepatt, Gautham Gopal (2010-08). Essays on Firm Growth and Survival as a Fortune 500 Firm. (Doctoral Dissertation)
- Dan, Sujan Mathew (2008-08). An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats. (Doctoral Dissertation)
- Srivastava, Mona (2008-08). Consumers' Cognitive, Affective, and Behavioral Responses to an Invasion of Privacy: Essays on Understanding Consumer's Privacy Concerns. (Doctoral Dissertation)
- Dwyer, Paul Vincent (2008-08). Diversity of thought in the blogosphere: implications for influencing and monitoring image. (Doctoral Dissertation)
Email
varadarajan@tamu.edu
First Name
Rajan
Last Name
Varadarajan
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112
USA