Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor in the Sport Management program within the Department of Health and Kinesiology. McCullough's research focuses on the intersection of sport and the natural environment. Specifically, examines this bidirectional relationship from three interrelated focal points: (1) to assess the environmental impact of sport organizations and fans; (2) to understand the decision-making processes by sport organizations to implement environmentally friendly practices; and (3) to examine the effectiveness of fan engagement campaigns related to environmental sustainability.

He has published over 50 peer-reviewed journal articles and book chapters, has authored one book (Introduction to Environmental Sport Management), and has co-edited one book (Routledge Handbook of Sport and the Environment). He has contributed to the formation of the United Nation's Climate Secretariat's Sports for Climate Action Framework and is currently working with the International Olympic Committee, Commonwealth Secretariat Sport for Development and Peace Program to better evaluate Sustainable Development Goals within the sport sector.

education and training
selected publications
Academic Articles31
  • McCullough, B. P., & Trail, G. T. (2022). Assessing key performance indicators of corporate social responsibility initiatives in sport. European Sport Management Quarterly. 1-22.
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  • McCullough, B. P., Jakar, G., & Kellison, T. (2022). Distance decay and public transportation usage among select professional Seattle sport fans. Tourism Geographies. 1-17.
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  • Martins, R., Pereira, E., Rosado, A., Marco, J., McCullough, B., & Mascarenhas, M. (2022). Understanding spectator sustainable transportation intentions in international sport tourism events. Journal of Sustainable Tourism. 30(8), 1972-1991.
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  • Cooper, J. A., & McCullough, B. P. (2021). Bracketing sustainability: Carbon footprinting March Madness to rethink sustainable tourism approaches and measurements. Journal of Cleaner Production. 318, 128475-128475.
  • Mccullough, B. P., Kellison, T., & Melton, E. N. (2022). The Routledge Handbook of Sport and Sustainable Development. Routledge.
  • Mccullough, B. P. (2015). Introduction to Environmental Sport Management. Forwarding Sport Sustainability, LLC.
  • McCullough, B. P., & Murfree, J. R. (2022). Sport Ecology and the Environmental Sport Movement. The Palgrave Handbook of Global Sustainability. 1-11. Springer International Publishing.
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  • McCullough, B. P., Kellison, T., & Melton, E. N. (2021). An introduction to sport and sustainable development. The Routledge Handbook of Sport and Sustainable Development. 1-7. Routledge.
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  • McCullough, B. P., & Murfree, J. R. (2021). An overview of Sustainable Development Goal 13. Mccullough, B. P., Kellison, T., & Melton, E. N. (Eds.), The Routledge Handbook of Sport and Sustainable Development. 315-327. Routledge.
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  • McCullough, B. P., & Kellison, T. (2020). Making Our Footprint: Constraints in the Legitimization of Sport Ecology in Practice and the Academy. Research in the Sociology of Sport. Research in the Sociology of Sport. 199-216. Emerald Publishing Limited.
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  • Trail, G., & McCullough, B. (2020). A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract. Marketing Opportunities and Challenges in a Changing Global Marketplace. 147-148. Springer International Publishing.
Conference Papers1
  • Sartore, M. L., Cunningham, G. B., & McCullough, B. (2009). Sexual Prejudice and Hiring Recommendations in the Fitness Industry. Research Quarterly for Exercise and Sport. 80(1), A98-A99.
Internet Publications2
  • Mccullough, B. P., & Warwick, L. (2022). Rising costs of climate change threaten to make skiing a less diverse, even more exclusive sport. - An article submitted to The Conversation
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