Palma, Marco individual record

Dr. Marco A Palma is Professor in the Department of Agricultural Economics at Texas A&M University. His areas of interest are consumer economics, food choices, experimental and behavioral economics and neuroeconomics. Dr Palma is the director of the Human Behavior Laboratory (, a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences. Specifically, it provides access to state of the art equipment to simultaneously collect psychophysiological data, including eye tracking, facial expression analysis to assess human emotions, neural signals (electroencephalography), galvanic skin response (GSR) heart and respiration rates through integrated stimulus presentation platforms.

education and training
selected publications
Academic Articles54
  • Byrne, D. H., Pemberton, H. B., Holeman, D. J., Debener, T., Waliczek, T. M., & Palma, M. A. (2019). Survey of the rose community: desired rose traits and research issues. International Society for Horticultural Science (ISHS).
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  • Leskovar, D. I., Crosby, K. M., Palma, M. A., & Edelstein, M. (2014). Vegetable Crops: Linking Production, Breeding and Marketing. Horticulture: Plants for People and Places, Volume 1. (pp. 75-96). Springer Netherlands.
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Conference Papers7
Internet Publications2
chaired theses and dissertations
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