Capps, Oral individual record
Executive Professor

Dr. Capps is a demand and price analyst, with particular expertise in econometric modeling and forecasting methods. Applied research areas include analyses of expenditure patterns of pre-prepared foods and foods eaten away from home, analyses of health and nutrition issues, and uses of scanner-derived information for managerial decision-making. In addition, he specializes in unilateral price effects of mergers and acquisitions as well as evaluations of agricultural checkoff programs.

education and training
selected publications
Academic Articles70
  • Williams, G. W., & Capps, O. (2020). Generic Promotion of Sorghum for Food and Industrial Uses. Journal of International Food & Agribusiness Marketing. 32(1), 13-29.
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  • Capps, O., & Babula, R. A. (2019). A Methodology to Empirically Assess National and Farm-Specific Damages from Contamination of Grain Supply by a Genetically Engineered Strain. Journal of Agricultural and Applied Economics. (3), 510.
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  • Li, Y., Palma, M. A., Hall, C. R., Khachatryan, H., & Capps, O. (2019). Measuring the effects of advertising on green industry sales: a generalized propensity score approach. Applied Economics. (12), 1318.
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  • Williams, G. W., Capps, O., & Hanselka, D. (2018). U.S. National Economic Contribution of Generic Food and Agricultural Product Advertising. Journal of International Food & Agribusiness Marketing. 30(2), 191-210.
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  • Zheng, W., Dharmasena, S., Capps Jr, O., & Janakiraman, R. (2018). Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States. Journal of Agribusiness in Developing and Emerging Economies. 8(3), 501-517.
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Conference Papers19
  • Dharmasena, S., & Capps, O. J. (2009). "Household Demand Analysis for Bottled Water in the United States.". JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS. 34(3), 550-550.
  • Dharmasena, S., Capps, O. J., & Bessler, D. A. (2008). "Probability Evaluation Through Calibration, Resolution, Brier Score, and Yates-Partition: An Application to Qualitative Choice Models.". JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS. 33(3), 504-504.
  • Capps, O., & Love, H. A. (2002). Econometric Considerations in the Use of Electronic Scanner Data to Conduct Consumer Demand Analysis. American Journal of Agricultural Economics. 84(3), 807-816.
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  • Kim, S. Y., Nayga, R. M., Capps, O., & Tepper, B. (1999). The effect of consumer label use on diet quality. CONSUMER INTERESTS ANNUAL, VOL 45. 45, 101-106.
  • Dong, D. S., & Capps, O. (1998). Impacts of income distribution on market demand.. AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS. 80(5), 1182-1182.
chaired theses and dissertations
First Name
Last Name
mailing address
Texas A&M Agrilife Research; Agricultural Economics; 2124 TAMUS
College Station, TX 77843-2124