Sridhar, Hari individual record
Associate Professor
Positions:
overview

I am an expert in evaluating the effectiveness of firms' marketing spending --a core responsibility of marketing managers. My research spans three main areas: assessing the causal effects of marketing mix spending; investigating how marketing mix decisions and effectiveness vary across institutional settings; and examining the properties of optimal marketing budgeting and allocation policies. My substantive areas of interest include media, digital and business-to-business markets.

education and training
selected publications
Academic Articles25
Email
shriharisridhar@tamu.edu
First Name
Hari
Last Name
Sridhar
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112
USA