Berry, Leonard individual record
University Distinguished Professor of Marketing


My research focuses on the study of healthcare services, and the improvement of cancer care for patients and their families.

selected publications
Academic Articles159
  • Berry, L. L., Danaher, T. S., Aksoy, L., & Keiningham, T. L. (2020). Service Safety in the Pandemic Age. Journal of Service Research. 23(4), 391-395.
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  • Berry, L. L. (2020). Designing connection into healthcare services. Journal of Service Management. 31(5), 861-868.
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  • Berry, L. L., & Awdish, R. (2020). Health Care Organizations Should Be as Generous as Their Workers.. ANNALS OF INTERNAL MEDICINE. 174(1), 103-104.
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  • Berry, L. L., Crane, J., Deming, K. A., & Barach, P. (2020). Using Evidence to Design Cancer Care Facilities. American Journal of Medical Quality. 35(5), 397-404.
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  • Berry, L. L., Parish, J. T., & Dikec, A. (2020). Creating value through quality service. Organizational Dynamics. 49(3), 100716-100716.
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  • Seltman, K. D., & Berry, L. L. (2013). Mayo Clinic: Making Complex Healthcare Simpler. Handbook of Systems and Complexity in Health. (pp. 685-696). Springer New York.
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Internet Publications4
chaired theses and dissertations
First Name
Last Name
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112