Berry, Leonard individual record
University Distinguished Professor of Marketing

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overview

My research focuses on the study of healthcare services, and the improvement of cancer care for patients and their families.

selected publications
Academic Articles177
  • Berry, L. L., Attai, D. J., Scammon, D. L., & Awdish, R. (2022). When the Aims and the Ends of Health Care Misalign. Journal of Service Research. 25(1), 160-184.
  • Berry, L. L., Letchuman, S., Ramani, N., & Barach, P. (2021). The High Stakes of Outsourcing in Health Care. Mayo Clinic Proceedings. 96(11), 2879-2890.
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  • Rauff Søndergaard, S., Ellekjær, L. B., Bechmann, T., Offersen, B. V., Nielsen, M. H., Møller, M., ... Dahl Steffensen, K. (2021). Shared decision making with breast cancer patients: impact on patient engagement and fear of recurrence. Protocol for a Danish randomized trial in radiotherapy (DBCG RT SDM).. Acta Oncol. 60(8), 1032-1037.
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  • Berry, L. L., Awdish, R., Letchuman, S., & Steffensen, K. D. (2021). Trust-Based Partnerships Are Essential — and Achievable — in Health Care Service. Mayo Clin Proc. 96(7), 1896-1906.
  • Berry, L. L., & Stuart, B. (2021). An “Essential Services” Workforce for Crisis Response. Journal of Public Policy & Marketing. 40(1), 92-93.
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Chapters8
  • Seltman, K. D., & Berry, L. L. (2013). Mayo Clinic: Making Complex Healthcare Simpler. Handbook of Systems and Complexity in Health. 685-696. Springer New York.
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  • Wall, E. A., & Berry, L. L. (2001). Designing the Service Factory for Customers and Employees. Dienstleistungsmanagement Jahrbuch 2001. 521-531. Gabler Verlag.
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  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (2000). Kommunikations- und Kontrollprozesse bei der Erstellung von Dienstleistungsqualität. Dienstleistungsqualität. 115-144. Gabler Verlag.
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  • Berry, L. L., & Parasuraman, A. (1999). Dienstleistungsmarketing fängt beim Mitarbeiter an. Internes Marketing. 69-92. Gabler Verlag.
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  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1998). Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria. Handbuch Dienstleistungsmanagement. 449-482. Gabler Verlag.
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Internet Publications5
  • Berry, L. L., & Barach, P. (2021). Hospitals often outsource important services to companies that prioritize profit over patients. - An article submitted to The Conversation
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  • Berry, L. L., Flynn, A., & Davis, S. (2019). People diagnosed with cancer often don’t embrace the term ‘survivor’. - An article submitted to The Conversation
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  • Berry, L. L., & Hamilton, D. K. (2018). How to build a better, safer, more welcoming hospital. - An article submitted to The Conversation
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  • Berry, L. L., Modi, H., & Danaher, T. (2018). How lessons from childhood cancer care could improve adult cancer care. - An article submitted to The Conversation
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  • Berry, L. (2018). How kindness can make a difference in cancer care. - An article submitted to The Conversation
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chaired theses and dissertations
Email
berryle@tamu.edu
First Name
Leonard
Last Name
Berry
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112
USA

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