Robert Strong Jr. is an Associate Professor in the Department of Agricultural Leadership. Education, and Communications at Texas A&M University. He investigates innovation adoption in agricultural sciences and extension contexts including electronic Reusable Learning Objects (RLOs), Information Communication Technologies (ICTs), precision agriculture, and virtual reality. He evaluates stakeholder adoption and impact resulting from participation in training programs.

education and training
selected publications
Academic Articles46
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  • Baker, C. N., Strong, R., McCord, C., & Redwine, T. (2022). Evaluating the Effects of Social Capital, Self-Stigma, and Social Identity in Predicting Behavioral Intentions of Agricultural Producers to Seek Mental Health Assistance.. Int J Environ Res Public Health. 19(19), 12110-12110.
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  • Ahn, J., Briers, G., Baker, M., Price, E., Djebou, D., Strong, R., Pina, M., & Kibriya, S. (2022). Food security and agricultural challenges in West-African rural communities: a machine learning analysis. INTERNATIONAL JOURNAL OF FOOD PROPERTIES. 25(1), 827-844.
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  • Ahn, J., Briers, G., Baker, M., Price, E., Strong, R., Pia, M., Zickafoose, A., & Lu, P. (2022). Radio Communications on Family Planning: Case of West Africa.. Int J Environ Res Public Health. (8), 4577-4577.
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  • Baker, C., Strong, R., McCord, C., & Redwine, T. (2022). Seeking support for mental health: Evaluating social identity, social capital, and self-stigma of agricultural producers and their help-seeking preferences. Advancements in Agricultural Development. (1), 57-69.
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  • Strong Jr, R., Edney, K., & Hanagriff, R. (2017). Enhancing food security in the world's youngest nation: a case study of agricultural extension in South Sudan. McNamara, P. E., & Moore, A. (Eds.), Building Agricultural Extension Capacity in Post-Conflict Settings Case Studies. 62-73. CABI.
Conference Papers2
  • Strong, R., Strong, J., Palmer, K., & Miller, B. J. (2022). Evaluating Student Outcomes from a College of Agriculture and Life Sciences Leadership Development Program. American Association for Agricultural Education Proceedings of the Annual National Research Conference May 16 - 19, 2022 | Oklahoma City, OK | Volume 49, American Association for Agricultural Education. 777-791.
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  • Lee, C., & Strong, R. (2022). The Neglect of Marginalized Farmers in the Innovation-Decision Process: Precision Agriculture Adoption Attributes for Smallholder Farmers. 2022 CONFERENCE OF THE ASSOCIATION FOR INTERNATIONAL AGRICULTURAL AND EXTENSION EDUCATION, Association for International Agricultural and Extension Education. 47-51.
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Repository Documents / Preprints19
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  • Lindner, J. R., Rodriguez, M. T., Strong, R., Jones, D., & Layfield, D. (2016). Research priority area 2: New Technologies, Practices, and Products Adoption Decisions. 19-27.
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chaired theses and dissertations
First Name
Last Name
Strong Jr
mailing address
Texas A&M University; Agriculture Education; 2116 TAMU
College Station, TX 77843-2116