Sorescu, Alina individual record

My research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions.

education and training
selected publications
Academic Articles27
  • Cao, Z., Song, R., Sorescu, A., & Chua, A. (2023). Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling. Journal of Marketing. 002224292211344-002224292211344.
    doi badge
  • Nickerson, D., Lowe, M., Pattabhiramaiah, A., & Sorescu, A. (2022). The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective. JOURNAL OF MARKETING. 86(2), 5-28.
    doi badge
  • Kovalenko, L., Sorescu, A., & Houston, M. B. (2022). What brand do I use for my new product? The impact of new product branding decisions on firm value. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 50(2), 338-365.
    doi badge
  • Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A. (2022). Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research. International Journal of Research in Marketing.
    doi badge
  • Schreier, M., Peres, R., Schweidel, D., & Sorescu, A. (2021). IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 38(4), 807-810.
    doi badge
  • Sorescu, A. (2012). Chapter 6: Innovation and the Market Value of Firms. Handbook of Marketing and Finance. Edward Elgar Publishing.
    doi badge
  • Sorescu, A. (2012). Innovation and the market value of firms. HANDBOOK OF MARKETING AND FINANCE. 129-154. Edward Elgar Publishing.
    doi badge
in the news
chaired theses and dissertations
First Name
Last Name
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112