My primary emphases are (a) health psychology & health communication, (b) social, normative and media influence, (c) attitude change and attitude-behavior modeling, and (d) psychometrics, assessment and research methodology. Much of my current and forthcoming research focuses on social influence processes occurring within immersive virtual reality environments, with a particular emphasis on utilizing virtual gaming worlds to deliver health communications. My applied areas are health-risk prevention, science communication, and implicit and explicit bias assessment and modeling

selected publications
Academic Articles69
  • Pelham, B., & Blanton, H. (2012). Conducting Research in Psychology: Measuring the Weight of Smoke. Cengage Learning.
  • Blanton, H., & Jaccard, J. (2008). Unconscious Racism: A Concept in Pursuit of a Measure. Annual Reviews.
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  • Stapel, D. A., & Blanton, H. (2007). Social Comparison Theories Key Readings. Psychology Press (UK).
  • Blanton, H., Burrows, C. N., & Regan, T. (2020). Call of Duty – the Tobacco Wars. Applications of Social Psychology. (pp. 107-123). Routledge.
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  • Webster, G. D., Blanton, H., & Jaccard, J. (2018). From Principles to Measurement. Measurement in Social Psychology. (pp. 1-28). Routledge.
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  • Blanton, H., & Ikizer, E. G. (2017). The Bullet-point Bias. The Politics of Social Psychology. (pp. 168-190). Psychology Press.
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  • Blanton, H., & Ikizer, E. G. (2017). The bullet-point bias: How diluted science communications can impede social progress. The Politics of Social Psychology. (pp. 168-190). Psychology Press.
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  • Burkley, M., & Blanton, H. (2017). The dilemmatics approach to applied research design: a case study of violent video game effects and aggression. Steg, L., Kees, K., Buunk, A. P., & Rothengatter, T. (Eds.), Applied Social Psychology. (pp. 82-108). Cambridge University Press.
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chaired theses and dissertations
First Name
Last Name
mailing address
Texas A&M University; Communication; 4234 TAMU
College Station, TX 77843-4234