WARC
|
Publisher
individual record
publisher of
Academic Articles5
- Kent, B., Mosley, B. N., & Schweidel, D. A. (2019). Advertisements in DVR Time. Journal of Advertising Research. 59(1), 73-84.
- Gelb, B. D., & Sorescu, A. B. (2000). Republican brands, democrat brands .... Journal of Advertising Research. 40(1-2), 95-102.
- Jensen, J. A. Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research. 64(2), 135-153.
- Jensen, J. A., & Cobbs, J. B. Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4), 435-447.
- Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research. 61(1), 44-57.
