My research interests include relationship marketing, services marketing, service innovation, customer service and satisfaction, and the role of frontline employees in service encounters.
education and training
- Ph.D. in Marketing, University of Alabama, Tuscaloosa - (Tuscaloosa, Alabama, United States) 2002
- M.B.A. in Marketing, University of Southern Mississippi - (Hattiesburg, Mississippi, United States) 1993
- B.S. in Business Administration, University of Southern Mississippi - (Hattiesburg, Mississippi, United States) 1990
- Berry, L. L., Parish, J. T., & Dikec, A. (2020). Creating value through quality service. ORGANIZATIONAL DYNAMICS. 49(3), 100716-100716.
- Ulrich, R. S., Berry, L. L., Quan, X., & Parish, J. T. (2010). A Conceptual Framework for the Domain of Evidence-Based Design. HERD Health Environments Research & Design Journal. 4(1), 95-114.
- Parish, J. T., & Holloway, B. B. (2010). Consumer relationship proneness: a reexamination and extension across service exchanges. JOURNAL OF SERVICES MARKETING. 24(1), 61-73.
- Ulrich, R. S., Berry, L. L., Quan, X., & Parish, J. T. (2010). A conceptual framework for the domain of evidence-based design.. HERD Health Environments Research & Design Journal. 4(1), 95-114.
- Parish, J. T., Berry, L. L., & Lam, S. Y. (2008). The Effect of the Servicescape on Service Workers. JOURNAL OF SERVICE RESEARCH. 10(3), 220-238.
- Parish, J. T., Lampo, S., & Landua, K. (2015). Relationship marketing: Berry's insights from the past and for the future. Handbook on Research in Relationship Marketing. (pp. 16-31). Edward Elgar Publishing.
awards and honors
recent teaching activities
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112