Griffith, David individual record
Hallie Vanderhider Chair in Business and Professor of Marketing
Positions:
selected publications
Academic Articles117
Books2
Chapters8
  • Jain, S. C., & Griffith, D. A. (2011). Preface. Jain, S. C., & Griffith, D. A. (Eds.), Handbook of Research in International Marketing, 2nd Ed. (pp. xiv-xv). Edward Elgar Publishing Limited.
  • Griffith, D. A., & Yeo, C. S. (2011). Resource-advantage theory: Insights for global marketing strategy research. Handbook of Research in International Marketing, Second Edition. (pp. 158-178).
  • Ryans, J. K., Griffith, D. A., & Jain, S. (2008). A historical examination of the evolution of international advertising standardization/adaptation thought. International Business Scholarship: AIB Fellows on the First 50 Years and Beyond. (pp. 279-293). Emerald (MCB UP ).
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  • Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A. (2008). Introduction. Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A. (Eds.), Thought Leadership in Advancing International Business Research. (pp. 1-8). Palgrave Macmillan UK.
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  • Cavusgil, S. T., Deligonul, Z. S., & Griffith, D. A. (2008). Rigor in international business research: A review and methodological recommendations. Boddewyn, J. (Eds.), International Business Scholarship: AIB Fellows on the First 50 Years and Beyond (Research in Global Strategic Management, Vol. 14. (pp. 229-246). Emerald Group Publishing Limited.
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Conference Papers1