Professor Griffith is recognized as an authority on marketing strategy, with specialized knowledge of inter-firm governance, global marketing and innovation. His research has been published in numerous academic journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc. He is the recipient of the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, is a two time recipient of the AMA's Hans B. Thorelli Award (2018, 2015) for significant and long-term contributions to international marketing theory or practice, as well as a two time recipient of the AMA Global Marketing Special Interest Group's Excellence in Research Award (2018, 2014). He has been recognized numerous times for his impact and productivity. In 2019 he was identified as being one of most productive scholars in the leading two marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2009-2018 (he was also recognized similarly in each of the last 6 rankings [2013, 2014, 2015, 2016, 2017 and 2018]). In the field of international marketing in 2018, via an analysis of the time period 1995-2015, he was ranked 1st worldwide in terms of publication output based upon proportional authorship, 2nd in terms of total number of publications, and 5th in terms of citation impact in the international marketing literature.