Scholars

Shankar, Venkatesh (Venky)

Professor

Positions:

Professor, Marketing, Mays Business School

Single Page Bio

vshankar@mays.tamu.edu

1 979 845 3246

Co-author Network

Map of Science

Co-investigator Network

Websites

Venky Shankar

overview

My areas of specialization include digital business, artificial intelligence, marketing strategy, innovation, retailing, international marketing, and pricing.

education and training

Ph.D. in Marketing, Northwestern University - (Evanston, Illinois, United States) 1995
M.B.A. in Business Administration, Indian Institute of Management Calcutta - (Kolkata, India) 1986
B.T. in Engineering, Indian Institute of Technology Kharagpur - (Kharagpur, India) 1984

selected publications

Academic Articles84

Shankar, V., & Narang, U. (2020). Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda. Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 48(5), 1030-1052.
Shankar, V., & Kushwaha, T. (2020). Omnichannel Marketing: Are Cross-Channel Effects Symmetric?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.
Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V. (2020). Challenges and Future Directions of Computational Advertising Measurement Systems. JOURNAL OF ADVERTISING. 49(4), 1-13.
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the Customer Experience Through New Technologies. Journal of Interactive Marketing. 51, 57-71.
Narang, U., & Shankar, V. (2019). Mobile App Introduction and Online and Offline Purchases and Product Returns. MARKETING SCIENCE. 38(5), 756-772.

Books4

Shankar, V. (2014). Shopper Marketing 2.0: Opportunities and Challenges Abstract. Emerald Group Publishing Limited.
Shankar, V., & Carpenter, G. S. (2012). Handbook of Marketing Strategy. Edward Elgar Publishing.
Shankar, V., & Carpenter, G. S. (2012). Introduction. Edward Elgar Publishing.
Pan, X., Ratchford, B. T., & Shankar, V. (2003). THE EVOLUTION OF PRICE DISPERSION IN INTERNET RETAIL MARKETS Foot notes. Emerald (MCB UP ).

Chapters21

Narang, U., & Shankar, V. (2019). Mobile Marketing 2.0: State of the Art and Research Agenda. Review of Marketing Research. Shankar Venkatesh, .. (Eds.), Marketing in a Digital World. (pp. 97-119). Emerald Publishing Limited.
Bolton, R. N., & Shankar, V. (2018). Emerging retailer pricing trends and practices. Handbook of Research on Retailing. (pp. 104-131). Edward Elgar Publishing.
Varadarajan, R., Yadav, M. S., & Shankar, V. (2014). First-Mover Advantage in the Internet-Enabled Market Environment. Handbook of Strategic e-Business Management. (pp. 157-185). Springer Berlin Heidelberg.
Shankar, V., & Li, J. K. (2014). Leveraging Social Media in the Pharmaceutical Industry. Ding, M., Eliashberg, J., & Stremersch, S. (Eds.), Innovation and Marketing in the Pharmaceutical Industry. (pp. 477-505). Springer New York.
Shankar, V. (2012). B2B e-commerce. Handbook of Business-to-Business Marketing. (pp. 625-638). Edward Elgar Publishing.

Conference Papers2

Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V. (2018). Generating Technology Evolution Prediction Intervals With Bootstrap Method. 7, v007t06a057-v007t06a057.
Zhang, G., McAdams, D. A., Darani, M. M., & Shankar, V. (2017). Product Performance Evolution Prediction by Lotka-Volterra Equations. PROCEEDINGS OF THE ASME INTERNATIONAL DESIGN ENGINEERING TECHNICAL CONFERENCES AND COMPUTERS AND INFORMATION IN ENGINEERING CONFERENCE, 2017, VOL 6. 7, v007t06a014-v007t06a014.