Scholars

Shankar, Venkatesh (Venky)

Professor

Positions:

Professor, Marketing, Mays Business School

UN Sustainable Development Goals:

Single Page Bio

Profile Summary

vshankar@mays.tamu.edu

1 979 845 3246

Co-author Network

Map of Science

Co-investigator Network

Websites

Venky Shankar

ORCID

0000-0003-0080-2540

UN Sustainable Development Goals:

overview

My areas of specialization include digital business, artificial intelligence, marketing strategy, innovation, retailing, international marketing, and pricing.

education and training

Ph.D. in Marketing, Northwestern University - (Evanston, Illinois, United States) 1995
M.B.A. in Business Administration, Indian Institute of Management Calcutta - (Kolkata, India) 1986
B.T. in Engineering, Indian Institute of Technology Kharagpur - (Kharagpur, India) 1984

selected publications

Academic Articles100

Narang, U., & Shankar, V. (2022). Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales.
Vadakkepatt, G., Shankar, V., & Varadarajan, R. (2021). Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. Journal of the Academy of Marketing Science. 49(6), 1088-1108.
Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2021). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing.
Narang, U., Shankar, V., & Narayanan, S. (2021). Does Mobile App Failure Impact Online and In-Store Shopping. Mays Business School Research Paper. (3144434),
Shankar, V., & Kushwaha, T. (2021). Omnichannel marketing: Are cross-channel effects symmetric?. International Journal of Research in Marketing. 38(2), 290-310.

Books4

Shankar, V. (2014). Shopper Marketing 2.0: Opportunities and Challenges. Emerald Group Publishing Limited.
Shankar, V., & Carpenter, G. (2012). Handbook of Marketing Strategy. Edward Elgar Publishing.
Shankar, V., & Carpenter, G. S. (2012). Introduction. Edward Elgar Publishing.
Pan, X., Ratchford, B. T., & Shankar, V. (2003). THE EVOLUTION OF PRICE DISPERSION IN INTERNET RETAIL MARKETS. Emerald (MCB UP ).

Chapters21

Narang, U., & Shankar, V. (2019). Mobile Marketing 2.0: State of the Art and Research Agenda. Review of Marketing Research. Shankar Venkatesh, ... (Eds.), Review of Marketing Research. 97-119. Emerald Publishing Limited.
Bolton, R. N., & Shankar, V. (2018). Emerging retailer pricing trends and practices. Handbook of Research on Retailing. 104-131. Edward Elgar Publishing.
Varadarajan, R., Yadav, M. S., & Shankar, V. (2014). First-Mover Advantage in the Internet-Enabled Market Environment. Progress in IS. 157-185. Springer Berlin Heidelberg.
Shankar, V., & Li, J. (2014). Leveraging Social Media in the Pharmaceutical Industry. Ding, M., Eliashberg, J., & Stremersch, S.. (Eds.), International Series in Quantitative Marketing. 477-505. Springer New York.
Shankar, V. (2012). B2B e-Commerce. Handbook of Business-to-Business Marketing. 625-638. Edward Elgar Publishing.

Conference Papers2

Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V. (2018). Generating Technology Evolution Prediction Intervals With Bootstrap Method. Volume 7: 30th International Conference on Design Theory and Methodology, ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 7, v007t06a057-v007t06a057.
Zhang, G., McAdams, D. A., Mohammadi Darani, M., & Shankar, V. (2017). Product Performance Evolution Prediction by Lotka-Volterra Equations. Volume 7: 29th International Conference on Design Theory and Methodology, ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 7, v007t06a014-v007t06a014.