Shankar, Venkatesh (Venky) individual record
Professor
Positions:
overview

My areas of specialization include digital business, artificial intelligence, marketing strategy, innovation, retailing, international marketing, and pricing.

selected publications
Academic Articles100
  • Vadakkepatt, G., Shankar, V., & Varadarajan, R. (2021). Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms. Journal of the Academy of Marketing Science. 49(6), 1088-1108.
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  • Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2021). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing.
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  • Narang, U., Shankar, V., & Narayanan, S. (2021). Does Mobile App Failure Impact Online and In-Store Shopping. Mays Business School Research Paper. (3144434),
  • Shankar, V., & Kushwaha, T. (2021). Omnichannel marketing: Are cross-channel effects symmetric?. International Journal of Research in Marketing. 38(2), 290-310.
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Books4
  • Shankar, V. (2014). Shopper Marketing 2.0: Opportunities and Challenges. Emerald Group Publishing Limited.
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  • Shankar, V., & Carpenter, G. (2012). Handbook of Marketing Strategy. Edward Elgar Publishing.
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  • Shankar, V., & Carpenter, G. S. (2012). Introduction. Edward Elgar Publishing.
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  • Pan, X., Ratchford, B. T., & Shankar, V. (2003). THE EVOLUTION OF PRICE DISPERSION IN INTERNET RETAIL MARKETS. Emerald (MCB UP ).
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Chapters21
  • Narang, U., & Shankar, V. (2019). Mobile Marketing 2.0: State of the Art and Research Agenda. Review of Marketing Research. Shankar Venkatesh, ... (Eds.), Review of Marketing Research. 97-119. Emerald Publishing Limited.
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  • Bolton, R. N., & Shankar, V. (2018). Emerging retailer pricing trends and practices. Handbook of Research on Retailing. 104-131. Edward Elgar Publishing.
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  • Varadarajan, R., Yadav, M. S., & Shankar, V. (2014). First-Mover Advantage in the Internet-Enabled Market Environment. Progress in IS. 157-185. Springer Berlin Heidelberg.
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  • Shankar, V., & Li, J. (2014). Leveraging Social Media in the Pharmaceutical Industry. Ding, M., Eliashberg, J., & Stremersch, S.. (Eds.), International Series in Quantitative Marketing. 477-505. Springer New York.
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  • Shankar, V. (2012). B2B e-Commerce. Handbook of Business-to-Business Marketing. 625-638. Edward Elgar Publishing.
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Conference Papers2
  • Zhang, G., Allaire, D., McAdams, D. A., & Shankar, V. (2018). Generating Technology Evolution Prediction Intervals With Bootstrap Method. Volume 7: 30th International Conference on Design Theory and Methodology, ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 7, v007t06a057-v007t06a057.
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  • Zhang, G., McAdams, D. A., Mohammadi Darani, M., & Shankar, V. (2017). Product Performance Evolution Prediction by Lotka-Volterra Equations. Volume 7: 29th International Conference on Design Theory and Methodology, ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 7, v007t06a014-v007t06a014.
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Repository Documents / Preprints9
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  • Narang, U., Shankar, V., & Narayanan, S. (2018). The Impact of Mobile App Failures on Online and Offline Purchases.
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  • Lee, L., Inman, J., Argo, J., Bottger, T., Dholakia, U. M., Gilbride, T., ... Tsai, C. I. (2017). From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.
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Internet Publications4
  • Shankar, V. (2021). How Bezos and Amazon changed the world. - An article submitted to The Conversation
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  • Shankar, V. (2019). Amazon is turning 25 – here’s a look back at how it changed the world. - An article submitted to The Conversation
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  • Shankar, V. (2018). Singles Day shows China’s global retail power. - An article submitted to The Conversation
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  • Shankar, V., & Narang, U. (2017). More businesses are trying mobile apps to lure and keep consumers. - An article submitted to The Conversation
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chaired theses and dissertations
Email
vshankar@mays.tamu.edu
First Name
Venkatesh (Venky)
Last Name
Shankar
mailing address
Texas A&M University; 201C Wehner Marketing; 4112 TAMU
College Station, TX 77843-4112
USA