King, Brian individual record
Professor and Department Head
Positions:
overview

His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

selected publications
Academic Articles160
  • KING, B. (1994). TOURISM HIGHER-EDUCATION IN ISLAND MICROSTATES - THE CASE OF THE SOUTH-PACIFIC. Tourism Management: research, policies, practice. 15(4), 267-272.
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  • KING, B. (1994). WHAT IS ETHNIC TOURISM - AN AUSTRALIAN PERSPECTIVE. Tourism Management: research, policies, practice. 15(3), 173-176.
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  • PIZAM, A., MILMAN, A., & KING, B. (1994). THE PERCEPTIONS OF TOURISM EMPLOYEES AND THEIR FAMILIES TOWARDS TOURISM - A CROSS-CULTURAL-COMPARISON. Tourism Management: research, policies, practice. 15(1), 53-61.
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  • King, B., & Ari Gamage, M. (1994). Measuring the Value of the Ethnic Connection: Expatriate Travelers from Australia to Sri Lanka. Journal of Travel Research. 33(2), 46-50.
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  • KING, B., PIZAM, A., & MILMAN, A. (1993). SOCIAL IMPACTS OF TOURISM - HOST PERCEPTIONS. 20(4), 650-665.
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Books1
  • King, B. (2009). Commercial Homes in Tourism.
Chapters11
  • Prideaux, B., King, B., Dwyer, L., & Hobson, P. (2006). THE HIDDEN COSTS OF CHEAP GROUP TOURS - A CASE STUDY OF BUSINESS PRACTICES IN AUSTRALIA. Advances in Hospitality and Leisure. ADVANCES IN HOSPITALITY AND LEISURE, VOL 2. 51-71. Emerald.
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Conference Papers3
  • Wijaya, S., Morrison, A., Thu-Huong, N., & King, B. (2016). Exploration of Culinary Tourism in Indonesia: What Do the International Visitors Expect?. 19, 374-379.
Email
brianemking@tamu.edu
First Name
Brian
Last Name
King
mailing address
Department of Recreation, Park & Tourism Sciences; 600 John Kimbrough Boulevard; 2261 TAMU
College Station, Texas 77843
USA