Scholars

Professor and Department Head

Positions:

Professor and Department Head, College of Agriculture and Life Sciences

overview

His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

education and training

Ph.D. in Tourism, Monash University - (Melbourne, Victoria, Australia) 1995
M.S. in Tourism, University of Strathclyde - (Glasgow, United Kingdom) 1980
M.A. in History, University of Aberdeen - (Aberdeen, United Kingdom) 1979

selected publications

Academic Articles160

Zhang, H., & King, B. (2022). Travel Industry Leadership in Italy and China - A Biographical Comparison. 18(6), 1355-1373.
Ji, M., Zeng, C., King, B., & Reynolds, J. (2022). Why Have Package Tour Itineraries Been Homogeneous? Insight From Industry Subgroup Relations. Journal of Travel Research. 004728752211418-004728752211418.
Andrianto, T., Koseoglu, M. A., & King, B. (2022). A business model innovation process for tourism: findings from a literature review. 47(5-6), 583-590.
Ocak, S., Aladag, O. F., Koseoglu, M. A., & King, B. (2022). Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives.. Hospital Topics. 100(4), 196-204.
Richards, G., & King, B. (2022). The experience of cultural festivals: evidence from Hong Kong. 14(3), 296-309.

Books1

King, B. (2009). Commercial Homes in Tourism.

Chapters11

Prideaux, B., King, B., Dwyer, L., & Hobson, P. (2006). THE HIDDEN COSTS OF CHEAP GROUP TOURS - A CASE STUDY OF BUSINESS PRACTICES IN AUSTRALIA. Advances in Hospitality and Leisure. ADVANCES IN HOSPITALITY AND LEISURE, VOL 2. 51-71. Emerald.