Scholars

Professor and Department Head

Positions:

Professor and Department Head, College of Agriculture and Life Sciences

overview

His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

education and training

Ph.D. in Tourism, Monash University - (Melbourne, Victoria, Australia) 1995
M.S. in Tourism, University of Strathclyde - (Glasgow, United Kingdom) 1980
M.A. in History, University of Aberdeen - (Aberdeen, United Kingdom) 1979

selected publications

Academic Articles160

Senbeto, D. L., Koseoglu, M. A., & King, B. (2023). Hospitality and Tourism Scholarship in Africa: A Literature-Based Agenda for Future Research. 47(4), 619-642.
Lei, W., Chen, Z., Zhou, X., & King, B. (2023). Organic destination imagery and social media: Mapping tourism dynamics across China's Greater Bay Area cities. Journal of China Tourism Research. 19(2), 197-220.
Koseoglu, M. A., Mehraliyev, F., Xiao, H., & King, B. (2023). Tourism knowledge: its creation and dissemination by region. 34(2), 190-209.
Zhang, X., Koseoglu, M. A., King, B., & Aladag, O. F. (2023). Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators. 35(2), 123-132.
Hsu, A., King, B., & Wang, D. (2023). Adaptability among inbound tour operators in a disrupted business environment. R and D Management.
King, B., Richards, G., & Yeung, E. (2023). City neighbourhood branding and new urban tourism. Current Issues in Tourism. ahead-of-print(ahead-of-print), 1-17.
King, B., Richards, G., & Chu, A. (2023). Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes. Tourism Recreation Research. ahead-of-print(ahead-of-print), 1-15.
King, B., Lejealle, C., & Chapuis, J. M. (2023). Educational travellers and destination appeal: Deconstructing intrinsic motivations. Journal of Vacation Marketing. 29(1), 38-53.
Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2023). When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making. Journal of Travel Research.
Lee, S., Filep, S., Vada, S., & King, B. (2022). Webcam travel: A preliminary examination of psychological well-being. 146735842211458-146735842211458.
Zhang, H., & King, B. (2022). Travel Industry Leadership in Italy and China - A Biographical Comparison. 18(6), 1355-1373.
Ji, M., Zeng, C., King, B., & Reynolds, J. (2022). Why Have Package Tour Itineraries Been Homogeneous? Insight From Industry Subgroup Relations. Journal of Travel Research. 004728752211418-004728752211418.
Andrianto, T., Koseoglu, M. A., & King, B. (2022). A business model innovation process for tourism: findings from a literature review. 47(5-6), 583-590.
Ocak, S., Aladag, O. F., Koseoglu, M. A., & King, B. (2022). Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives.. Hospital Topics. 100(4), 196-204.
Richards, G., & King, B. (2022). The experience of cultural festivals: evidence from Hong Kong. 14(3), 296-309.
Koseoglu, M. A., Yick, M., King, B., & Arici, H. E. (2022). Relational bibliometrics for hospitality and tourism research: A best practice guide. Journal of Hospitality and Tourism Management. 52(Annals of Tourism Research 83 2020), 316-330.
Vada, S., Prentice, C., Filep, S., & King, B. (2022). The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions. 24(5), 714-724.
Badu-Baiden, F., Kim, S. S., Otoo, F. E., & King, B. (2022). International tourists' local African food consumption. 77(5), 1333-1348.
Chanyasak, T., Koseoglu, M. A., King, B., & Aladag, O. F. (2022). Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic. 8(3), 616-635.
Michelini, C., King, B., & Tung, V. (2022). Tracking destination visual narratives: photographic compositions from longer stay tourists. 47(4), 400-413.
Huang, W., King, B., & Law, R. (2022). To Engage or Not? Leading Scholar Memberships and Involvement in Hospitality and Tourism Associations. 34(3), 185-198.
Liu, Y., Liu, J., & King, B. (2022). Intercultural communicative competence: Hospitality industry and education perspectives. Journal of Hospitality, Leisure, Sports and Tourism Education. 30, 100371-100371.
Kim, J. H., King, B., & Kim, S. S. (2022). Developing a slow city tourism evaluation index: a Delphi-AHP review of Cittaslow requirements. Journal of Sustainable Tourism. 30(4), 846-874.
Michael, N., King, B., & Fotiadis, A. (2022). ESCAPING FROM CULTURAL PRACTICES AT HOME: AN EXPLORATION OF PUSH AND PULL. 22(1), 13-29.
Chark, R., King, B., & Tang, C. (2022). The Journey from Episode to Evaluation: How Travelers Arrive at Summary Evaluations. 61(2), 265-278.

Books1

King, B. (2009). Commercial Homes in Tourism.

Chapters11

Prideaux, B., King, B., Dwyer, L., & Hobson, P. (2006). THE HIDDEN COSTS OF CHEAP GROUP TOURS - A CASE STUDY OF BUSINESS PRACTICES IN AUSTRALIA. Advances in Hospitality and Leisure. ADVANCES IN HOSPITALITY AND LEISURE, VOL 2. 51-71. Emerald.