Scholars

Professor and Department Head

Positions:

Professor and Department Head, College of Agriculture and Life Sciences

overview

His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

education and training

Ph.D. in Tourism, Monash University - (Melbourne, Victoria, Australia) 1995
M.S. in Tourism, University of Strathclyde - (Glasgow, United Kingdom) 1980
M.A. in History, University of Aberdeen - (Aberdeen, United Kingdom) 1979

selected publications

Academic Articles160

Senbeto, D. L., Koseoglu, M. A., & King, B. (2023). Hospitality and Tourism Scholarship in Africa: A Literature-Based Agenda for Future Research. 47(4), 619-642.
Lei, W., Chen, Z., Zhou, X., & King, B. (2023). Organic destination imagery and social media: Mapping tourism dynamics across China's Greater Bay Area cities. Journal of China Tourism Research. 19(2), 197-220.
Koseoglu, M. A., Mehraliyev, F., Xiao, H., & King, B. (2023). Tourism knowledge: its creation and dissemination by region. 34(2), 190-209.
Zhang, X., Koseoglu, M. A., King, B., & Aladag, O. F. (2023). Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators. 35(2), 123-132.
Hsu, A., King, B., & Wang, D. (2023). Adaptability among inbound tour operators in a disrupted business environment. R and D Management.
King, B., Richards, G., & Yeung, E. (2023). City neighbourhood branding and new urban tourism. Current Issues in Tourism. ahead-of-print(ahead-of-print), 1-17.
King, B., Richards, G., & Chu, A. (2023). Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes. Tourism Recreation Research. ahead-of-print(ahead-of-print), 1-15.
King, B., Lejealle, C., & Chapuis, J. M. (2023). Educational travellers and destination appeal: Deconstructing intrinsic motivations. Journal of Vacation Marketing. 29(1), 38-53.
Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2023). When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making. Journal of Travel Research.
Lee, S., Filep, S., Vada, S., & King, B. (2022). Webcam travel: A preliminary examination of psychological well-being. 146735842211458-146735842211458.
Zhang, H., & King, B. (2022). Travel Industry Leadership in Italy and China - A Biographical Comparison. 18(6), 1355-1373.
Ji, M., Zeng, C., King, B., & Reynolds, J. (2022). Why Have Package Tour Itineraries Been Homogeneous? Insight From Industry Subgroup Relations. Journal of Travel Research. 004728752211418-004728752211418.
Andrianto, T., Koseoglu, M. A., & King, B. (2022). A business model innovation process for tourism: findings from a literature review. 47(5-6), 583-590.
Ocak, S., Aladag, O. F., Koseoglu, M. A., & King, B. (2022). Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives.. Hospital Topics. 100(4), 196-204.
Richards, G., & King, B. (2022). The experience of cultural festivals: evidence from Hong Kong. 14(3), 296-309.
Koseoglu, M. A., Yick, M., King, B., & Arici, H. E. (2022). Relational bibliometrics for hospitality and tourism research: A best practice guide. Journal of Hospitality and Tourism Management. 52(Annals of Tourism Research 83 2020), 316-330.
Vada, S., Prentice, C., Filep, S., & King, B. (2022). The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions. 24(5), 714-724.
Badu-Baiden, F., Kim, S. S., Otoo, F. E., & King, B. (2022). International tourists' local African food consumption. 77(5), 1333-1348.
Chanyasak, T., Koseoglu, M. A., King, B., & Aladag, O. F. (2022). Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic. 8(3), 616-635.
Michelini, C., King, B., & Tung, V. (2022). Tracking destination visual narratives: photographic compositions from longer stay tourists. 47(4), 400-413.
Huang, W., King, B., & Law, R. (2022). To Engage or Not? Leading Scholar Memberships and Involvement in Hospitality and Tourism Associations. 34(3), 185-198.
Liu, Y., Liu, J., & King, B. (2022). Intercultural communicative competence: Hospitality industry and education perspectives. Journal of Hospitality, Leisure, Sports and Tourism Education. 30, 100371-100371.
Kim, J. H., King, B., & Kim, S. S. (2022). Developing a slow city tourism evaluation index: a Delphi-AHP review of Cittaslow requirements. Journal of Sustainable Tourism. 30(4), 846-874.
Michael, N., King, B., & Fotiadis, A. (2022). ESCAPING FROM CULTURAL PRACTICES AT HOME: AN EXPLORATION OF PUSH AND PULL. 22(1), 13-29.
Chark, R., King, B., & Tang, C. (2022). The Journey from Episode to Evaluation: How Travelers Arrive at Summary Evaluations. 61(2), 265-278.
Chark, R., & King, B. (2022). Loss aversion in hotel choice: Psychophysiological evidence. 46(1), 6-28.
Filep, S., King, B., & McKercher, B. (2022). Reflecting on tourism and COVID-19 research. Tourism Recreation Research. 1-5.
Kim, S. S., Choe, J., King, B., Oh, M. M., & Otoo, F. E. (2022). Tourist perceptions of local food: A mapping of cultural values. 24(1), 1-17.
Al-Ansi, A., Lee, J., King, B., & Han, H. (2021). Stolen history: Community concern towards looting of cultural heritage and its tourism implications. Tourism Management: research, policies, practice. 87, 104349-104349.
Lejealle, C., King, B., & Chapuis, J. (2021). Decoding the educational travel decision: destinations, institutions and social influence. 24(21), 3107-3120.
King, B., & Suntikul, W. (2021). INTRODUCTION TO VOLUME 21, ISSUE 2. 21(2), 67-68.
Al-Ansi, A., Han, H., Kim, S. S., & King, B. (2021). Inconvenient Experiences among Muslim Travelers: An Analysis of the Multiple Causes. 60(6), 1352-1370.
Otoo, F. E., Kim, S. S., & King, B. (2021). African diaspora tourism-How motivations shape experiences. Journal of Destination Marketing and Management. 20, 100565-100565.
Mehraliyev, F., Choi, Y., & King, B. (2021). Theoretical Foundations of Social Media Power in Hospitality and Tourism: A Hierarchical Model. 62(2), 215-231.
Ghaderi, Z., King, B., & Hall, C. M. (2021). Crisis preparedness of hospitality managers: evidence from Malaysia. 5(2), 292-310.
Yu, C. C., Koseoglu, M. A., Mehraliyev, F., & King, B. (2021). Aging Stereotypes and the Customer Orientations of Older Hospitality Employees. Journal of China Tourism Research. 17(2), 210-229.
Koseoglu, M. A., Mehraliyev, F., Aladag, O. F., & King, B. (2021). Origins, evolution and themes of scholarly hospitality sources: 1960-2019. International Journal of Hospitality Management. 94, 102817-102817.
Sonnenschein, K., Michelini, C., & King, B. (2021). Betwixt and between: a qualitative review of the (Re)acculturation of international students and returnees. 51(1), 17-28.
Mehraliyev, F., Choi, Y., & King, B. (2021). Expert Online Review Platforms: Interactions between Specialization, Experience, and User Power. Journal of Travel Research. 60(2), 384-400.
Arici, H. E., Arici, N. C., Koseoglu, M. A., & King, B. (2021). Leadership research in the root of hospitality scholarship: 1960-2020. International Journal of Hospitality Management. 99, 103063-103063.
Sung, Y., Hu, H., & King, B. (2021). Restaurant preventive behaviors and the role of media during a pandemic.. International Journal of Hospitality Management. 95, 102906-102906.
Lee, P., Koseoglu, M. A., Qi, L., Liu, E., & King, B. (2021). The sway of influencer marketing: Evidence from a restaurant group. International Journal of Hospitality Management. 98, 103022-103022.
Chen, Z., King, B., & Suntikul, W. (2020). Co-creation of value for cultural festivals: behind the scenes in Macau. 45(4), 430-444.
Goh, E., & King, B. (2020). Four Decades (1980-2020) of Hospitality and Tourism Higher Education in Australia: Developments and Future Prospects. Journal of Hospitality and Tourism Education. 32(4), 266-272.
Hu, H., Lai, H., & King, B. (2020). Restaurant Employee Service Sabotage and Customer Deviant Behaviors: The Moderating Role of Corporate Reputation. 44(7), 1126-1152.
Richards, G., King, B., & Yeung, E. (2020). Experiencing culture in attractions, events and tour settings. Tourism Management: research, policies, practice. 79, 104104-104104.
Koseoglu, M. A., Xiao, H., King, B., & Ferreira, M. P. (2020). Chinese Contributions to Hospitality Research: Patterns of Authorships and Collaborations. Journal of China Tourism Research. 16(3), 346-367.
Aladag, O. F., Kseoglu, M. A., King, B., & Mehraliyev, F. (2020). Strategy implementation research in hospitality and tourism: Current status and future potential.. International Journal of Hospitality Management. 88, 102556-102556.
Chang, C., King, B., & Shu, S. (2020). Tourist attitudes to mega-event sponsors: Where does patriotism fit?. 26(3), 320-333.
Chen, Z., Suntikul, W., & King, B. (2020). Research on tourism experiencescapes: the journey from art to science. 23(11), 1407-1425.
Wondirad, A., Tolkach, D., & King, B. (2020). Stakeholder collaboration as a major factor for sustainable ecotourism development in developing countries. Tourism Management: research, policies, practice. 78, 104024-104024.
King, B., & Tang, C. (2020). Employee preferences for industry retention strategies: The case of Macau's "Golden Nest Eggs". 21(2), 115-140.
Wondirad, A., Tolkach, D., & King, B. (2020). NGOs in ecotourism: patrons of sustainability or neo-colonial agents? Evidence from Africa. 45(2), 144-160.
Kim, B., Kim, S. S., & King, B. (2020). Religious tourism studies: evolution, progress, and future prospects. 45(2), 185-203.
Chen, Z., Suntikul, W., & King, B. (2020). Constructing an intangible cultural heritage experiencescape: The case of the Feast of the Drunken Dragon (Macau). Tourism Management Perspectives. 34, 100659-100659.
Lo, A., King, B., & Mackenzie, M. (2020). Segmenting Chinese Millennial Restaurant Customers: A Lifestyle and Health and Environmental Consciousness Approach. Journal of China Tourism Research. 16(2), 183-213.
Gu, Q., Qiu, H., King, B., & Huang, S. S. (2020). Understanding the wine tourism experience: The roles of facilitators, constraints, and involvement. Journal of Vacation Marketing. 26(2), 211-229.
Tung, V., King, B., & Tse, S. (2020). The Tourist Stereotype Model: Positive and Negative Dimensions. 59(1), 37-51.
Jorgensen, M. T., King, B. E., & Law, R. (2020). The impacts of China's policy-making and legislation on outbound tourism - perspectives from long-haul intermediaries. 12(1), 21-33.
King, B., & Tang, C. (2020). Training Hotels in Asia: An Exploration of Alternative Models. 32(1), 43-54.
Yick, M., Koseoglu, M. A., & King, B. (2020). Gazing at hotel guests: Deconstructing elements of the host-gaze. International Journal of Hospitality Management. 87, 102508-102508.
Koseoglu, M. A., Tetteh, I. L., & King, B. (2019). Decision tools A systematic literature review, co-citation analysis and future research directions. Nankai Business Review International. 10(4), 591-617.
Chen, Z., King, B., & Suntikul, W. (2019). Festivalscapes and the visitor experience: An application of the Stimulus Organism Response approach. 21(6), 758-771.
Chu, A., & King, B. (2019). Hotel Industry Leadership in Greater China-A Biographical Comparison. 15(4), 563-588.
Koseoglu, M. A., King, B., & Yildiz, M. (2019). The global dissemination of scholarly tourism outputs from 1976 to 2016: evidence from Australia. 24(5), 365-378.
Kim, B., Kim, S. S., King, B., & Heo, C. Y. (2019). Luxurious or economical? An identification of tourists' preferred hotel attributes using best-worst scaling (BWS). Journal of Vacation Marketing. 25(2), 162-175.
Luo, J. G., Wong, I. A., King, B., Liu, M. T., & Huang, G. (2019). Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters. 31(3), 1309-1329.
Kim, S. S., Kim, S. S., & King, B. (2019). Nostalgia film tourism and its potential for destination development. 36(2), 236-252.
Koseoglu, M. A., King, B., & Rahimi, R. (2019). Gender disparities and positioning in collaborative hospitality and tourism research. 32(2), 535-559.
Lee, C., & King, B. (2019). Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach. 22(1), 71-90.
Chen, Y. C., King, B., & Lee, H. (2018). Experiencing the destination brand: Behavioral intentions of arts festival tourists. Journal of Destination Marketing and Management. 10, 61-67.
Ji, M., & King, B. (2018). Explaining the embodied hospitality experience with ZMET. 30(11), 3442-3461.
Kim, S. S., Chung, J. Y., & King, B. (2018). Intra-Asian performing arts tourism - the motivations, intentions, and performance preferences of Japanese visitors. Tourism Recreation Research. 43(3), 372-388.
Jorgensen, M. T., Law, R., & King, B. E. (2018). Beyond the stereotypes: Opportunities in China inbound tourism for second-tier European destinations. 20(4), 488-497.
King, B., & Winchester, M. S. (2018). HIV as social and ecological experience.. Social Science and Medicine. 208, 64-71.
Tung, V., Tang, M., & King, B. (2018). Tourism industry career prospects and the business environment: Evidence from Canada and Macau. 20(4), 518-525.
Gu, Q., Zhang, H. Q., King, B., & Huang, S. S. (2018). Wine tourism involvement: a segmentation of Chinese tourists. 35(5), 633-648.
Chen, C., Hu, H., & King, B. (2018). Shaping the organizational citizenship behavior or workplace deviance: Key determining factors in the hospitality workforce. Journal of Hospitality and Tourism Management. 35, 1-8.
Ong, F., King, B., Lockstone-Binney, L., & Junek, O. (2018). Going global, acting local: volunteer tourists as prospective community builders. Tourism Recreation Research. 43(2), 135-146.
Cheung, C., King, B., & Wong, A. (2018). What does the Industry need to know about Chinese Hospitality Leadership?. Journal of China Tourism Research. 14(2), 177-192.
Yuan, J., Deng, J., Pierskalla, C., & King, B. (2018). Urban tourism attributes and overall satisfaction: An asymmetric impact-performance analysis. 30, 169-181.
Lo, A., King, B., & Mackenzie, M. (2017). Restaurant Customers' Attitude toward Sustainability and Nutritional Menu Labels. 26(8), 846-867.
Koh, E., & King, B. (2017). Accommodating the sharing revolution: a qualitative evaluation of the impact of Airbnb on Singapore's budget hotels. 42(4), 409-421.
Tang, C., King, B., & Pratt, S. (2017). Predicting hotel occupancies with public data: An application of OECD indices as leading indicators. 23(5), 1096-1113.
Hu, H., Hu, H., & King, B. (2017). Impacts ofmisbehaving air passengers on frontline employees: role stress and emotional labor. 29(7), 1793-1813.
Huang, W., King, B., & Suntikul, W. (2017). VFR Tourism and the Tourist Gaze: Overseas Migrant Perceptions of Home. 19(4), 421-434.
Backer, E., & King, B. (2017). VFR traveller demographics: The social tourism dimension. Journal of Vacation Marketing. 23(3), 191-204.
Zhang, H. Q., Fan, D., Tse, T., & King, B. (2017). Creating a scale for assessing socially sustainable tourism. Journal of Sustainable Tourism. 25(1), 61-78.
Jorgensen, M. T., Law, R., & King, B. E. (2017). Understanding the past, anticipating the future - a critical assessment of China outbound tourism research. Journal of Travel and Tourism Marketing. 34(7), 880-891.
Hsu, A., King, B., Wang, D., & Buhalis, D. (2016). In-destination tour products and the disrupted tourism industry: progress and prospects. Journal of Information Technology and Tourism. 16(4), 413-433.
Tolkach, D., King, B., & Whitelaw, P. A. (2016). Creating Australia's National Landscapes: Issues of collaborative destination management. Journal of Destination Marketing and Management. 5(2), 117-132.
Lee, C., & King, B. (2016). International Students in Asia: Travel Behaviors and Destination Perceptions. 21(4), 457-476.
Tang, C., Kulendran, N., King, B., & Yap, M. (2016). Research note: Using demand determinants to anticipate fluctuations in hotel occupancy. Tourism Economics: the business and finance of tourism and recreation. 22(1), 179-187.
Ji, M., Li, M., & King, B. (2016). Incremental Effects of the Shanghai Free-trade Zone-An Internet Informed Assessment of Hong Kong's Tourism Competitiveness. Journal of China Tourism Research. 12(1), 24-41.
Kim, B., Kim, S. S., & King, B. (2016). The sacred and the profane: Identifying pilgrim traveler value orientations using means-end theory. Tourism Management: research, policies, practice. 56, 142-155.
Tung, V., & King, B. (2016). The stereotyping of tourism management students in a business school setting. Journal of Teaching in Travel and Tourism: the professional journal of the international society of travel and tourism educators. 16(1), 60-77.
Tang, C., King, B., & Kulendran, N. (2015). ESTIMATING FUTURE ROOM OCCUPANCY FLUCTUATIONS TO OPTIMIZE HOTEL REVENUES. 32(7), 870-885.
Shu, S., King, B., & Chang, C. (2015). Tourist Perceptions of Event-Sponsor Brand Fit and Sponsor Brand Attitude. Journal of Travel and Tourism Marketing. 32(6), 761-777.
Tolkach, D., & King, B. (2015). Strengthening Community-Based Tourism in a new resource-based island nation: Why and how?. Tourism Management: research, policies, practice. 48, 386-398.
King, B., & Gardiner, S. (2015). Chinese International Students. An Avant-Garde of Independent Travellers?. 17(2), 130-139.

Books1

King, B. (2009). Commercial Homes in Tourism.

Chapters11

Prideaux, B., King, B., Dwyer, L., & Hobson, P. (2006). THE HIDDEN COSTS OF CHEAP GROUP TOURS - A CASE STUDY OF BUSINESS PRACTICES IN AUSTRALIA. Advances in Hospitality and Leisure. ADVANCES IN HOSPITALITY AND LEISURE, VOL 2. 51-71. Emerald.