King, Brian individual record
Professor and Department Head
Positions:
overview

His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

selected publications
Academic Articles160
  • Senbeto, D. L., Koseoglu, M. A., & King, B. (2023). Hospitality and Tourism Scholarship in Africa: A Literature-Based Agenda for Future Research. 47(4), 619-642.
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  • Lei, W., Chen, Z., Zhou, X., & King, B. (2023). Organic destination imagery and social media: Mapping tourism dynamics across China's Greater Bay Area cities. Journal of China Tourism Research. 19(2), 197-220.
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  • Koseoglu, M. A., Mehraliyev, F., Xiao, H., & King, B. (2023). Tourism knowledge: its creation and dissemination by region. 34(2), 190-209.
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  • Zhang, X., Koseoglu, M. A., King, B., & Aladag, O. F. (2023). Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators. 35(2), 123-132.
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  • Hsu, A., King, B., & Wang, D. (2023). Adaptability among inbound tour operators in a disrupted business environment. R and D Management.
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  • King, B., Richards, G., & Yeung, E. (2023). City neighbourhood branding and new urban tourism. Current Issues in Tourism. ahead-of-print(ahead-of-print), 1-17.
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  • King, B., Richards, G., & Chu, A. (2023). Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes. Tourism Recreation Research. ahead-of-print(ahead-of-print), 1-15.
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  • King, B., Lejealle, C., & Chapuis, J. M. (2023). Educational travellers and destination appeal: Deconstructing intrinsic motivations. Journal of Vacation Marketing. 29(1), 38-53.
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  • Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2023). When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making. Journal of Travel Research.
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  • Lee, S., Filep, S., Vada, S., & King, B. (2022). Webcam travel: A preliminary examination of psychological well-being. 146735842211458-146735842211458.
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Books1
  • King, B. (2009). Commercial Homes in Tourism.
Chapters11
  • Prideaux, B., King, B., Dwyer, L., & Hobson, P. (2006). THE HIDDEN COSTS OF CHEAP GROUP TOURS - A CASE STUDY OF BUSINESS PRACTICES IN AUSTRALIA. Advances in Hospitality and Leisure. ADVANCES IN HOSPITALITY AND LEISURE, VOL 2. 51-71. Emerald.
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Conference Papers3
  • Wijaya, S., Morrison, A., Thu-Huong, N., & King, B. (2016). Exploration of Culinary Tourism in Indonesia: What Do the International Visitors Expect?. 19, 374-379.
Email
brianemking@tamu.edu
First Name
Brian
Last Name
King
mailing address
Department of Recreation, Park & Tourism Sciences; 600 John Kimbrough Boulevard; 2261 TAMU
College Station, Texas 77843
USA