- Professor and Department Head, College of Agriculture and Life Sciences
His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).
- Ph.D. in Tourism, Monash University - (Melbourne, Victoria, Australia) 1995
- M.S. in Tourism, University of Strathclyde - (Glasgow, United Kingdom) 1980
- M.A. in History, University of Aberdeen - (Aberdeen, United Kingdom) 1979
Academic Articles160
- Senbeto, D. L., Koseoglu, M. A., & King, B. (2023). Hospitality and Tourism Scholarship in Africa: A Literature-Based Agenda for Future Research. 47(4), 619-642.
- Lei, W., Chen, Z., Zhou, X., & King, B. (2023). Organic destination imagery and social media: Mapping tourism dynamics across China's Greater Bay Area cities. Journal of China Tourism Research. 19(2), 197-220.
- Koseoglu, M. A., Mehraliyev, F., Xiao, H., & King, B. (2023). Tourism knowledge: its creation and dissemination by region. 34(2), 190-209.
- Zhang, X., Koseoglu, M. A., King, B., & Aladag, O. F. (2023). Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators. 35(2), 123-132.
- Hsu, A., King, B., & Wang, D. (2023). Adaptability among inbound tour operators in a disrupted business environment. R and D Management.
Books1
Chapters11
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- Backer, E., & King, B. (2015). Local Impacts, Global Prospects: The Future of VFR Travel. VFR TRAVEL RESEARCH: INTERNATIONAL PERSPECTIVES. 207-218.
- King, B., & Dwyer, L. (2015). The VFR and Migration Nexus - The Impacts of Migration on Inbound and Outbound Australian VFR Travel. VFR TRAVEL RESEARCH: INTERNATIONAL PERSPECTIVES. 46-58.
- Backer, E., & King, B. (2015). VFR Travel: Progressing Towards Greater Recognition. VFR TRAVEL RESEARCH: INTERNATIONAL PERSPECTIVES. 1-10.
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- Ismail, F., King, B., & Ihalanayake, R. (2011). Host and Guest Perceptions of Tourism Impacts in Island Settings: a Malaysian Perspective. ISLAND TOURISM: SUSTAINABLE PERSPECTIVES. 87-102.
- Truong, T., & King, B. (2010). HOST-GUEST CULTURAL INTERACTIONS: SERVICE ENCOUNTERS BETWEEN VIETNAMESE HOSTS AND INTERNATIONAL VISITORS. HOSPITALITY AND TOURISM MANAGEMENT. 37-69.
- King, B., & White, L. (2009). The diversification of the commercial home Evidence from regional Australia. COMMERCIAL HOMES IN TOURISM. 179-193.
Conference Papers3
- Wijaya, S., Morrison, A., Thu-Huong, N., & King, B. (2016). Exploration of Culinary Tourism in Indonesia: What Do the International Visitors Expect?. 19, 374-379.
- Thio, S., & King, B. (2016). The managerial competencies required by Indonesia's leading hotel groups: A preliminary investigation. 95-100.
- Kain, D., & King, B. (2004). Destination-Based Product Selections by International Backpackers in Australia. 196-216.
- HMGT685 Directed Studies Instructor
- HMGT685 Directed Studies: In-ab Instructor
- HMGT685 Directed Studies:in-ab Instructor
- HMGT691 Research Instructor
- HMGT691 Research: In-ab Instructor
