Brison, Natasha individual record
Assistant Professor
selected publications
Academic Articles11
  • Yu, B. o., Brison, N. T., & Bennett, G. (2022). Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior. 127, 107055-107055.
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  • Brison, N., Pickett, A., & Brown, K. (2020). Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements. Sport Marketing Quarterly. 29(2), 134-147.
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  • Pickett, A. C., & Brison, N. T. (2019). Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising. 38(8), 1098-1115.
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  • Brown, K., Brison, N. T., & Batista, P. J. (2019). An Empirical Examination of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review. 39(3), 237-283.
  • Baker III, T. A., Byon, K. K., & Brison, N. T. (2017). Re-conceptualizing reverse meaning transfer: the moderating influence of meaning type. Sport, Business and Management: An International Journal. 7(5), 483-496.
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  • Lu-Anderson, D., & Brison, N. T. (2013). Social Media in Sport Marketing. Pitts, B. G., & Stotlar, D. K. (Eds.), Fundamentals of Sport Marketing, 4th Ed. 365-382. Fitness Information Technology.
chaired theses and dissertations
First Name
Last Name
mailing address
Texas A&M University; Health And Kinesiology; 4243 TAMU
College Station, TX 77843-4243