Sharma, Amalesh
individual record
Associate Professor
Positions:
- Associate Professor, Mays Business School, Texas A&M University
selected publications
Academic Articles38
- Sharma, A., Borah, S. B., Haque, T., & Adhikary, A. (2024). Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance. Journal of the Academy of Marketing Science. 1-26.
- Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing. 40(4), 750-776.
- Sharma, A., Borah, S. B., & Moses, A. C. (2023). Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market. Journal of the Academy of Marketing Science. 1-25.
- Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A. (2022). Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story. International Journal of Production Economics. 253, 108558-108558.
- Sharma, A., Akella, L. Y., & Borah, S. B. (2022). Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda. Journal of Business Research. 151, 448-462.
Chapters2
- Sharma, A., Borah, S. B., Adhikary, A., & Haque, T. (2021). Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance. Review of Marketing Research. Marketing Accountability for Marketing and Non-marketing Outcomes. 193-232. Emerald.
- Arunachalam, S., & Sharma, A. (2019). Marketing Analytics. International Series in Operations Research and Management Science. Essentials of Business Analytics. 623-658. Springer Nature.
UN Sustainable Development Goals:
UN Sustainable Development Goals: