Zimmer, Mary individual record
Clinical Associate Professor
selected publications
Academic Articles7
  • Zimmer, M. R., & Bhat, S. (2004). The reciprocal effects of extension quality and fit on parent brand attitude. Journal of Product & Brand Management. 13(1), 37-46.
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  • Zimmer, M. R., Stafford, T. F., & Stafford, M. R. (1994). Green issues: Dimensions of environmental concern. 30(1), 63-74.
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  • Friedmann, R., & Zimmer, M. R. (1988). The Role of Psychological Meaning in Advertising. 17(1), 31-40.
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  • Rust, R. T., Zimmer, M. R., & Leone, R. P. (1986). Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules. 15(3), 30-37.
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First Name
Last Name
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112