Jensen, Jonathan A.
individual record
Associate Professor
Positions:
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
selected publications
Academic Articles47
- Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis. Journal of Sport Management. 31(1), 96-110.
- Dees, W., Gay, C., Popp, N., & Jensen, J. A. Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness.
- Jensen, J. A., Cobbs, J. B., & Turner, B. A. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons. 59(2), 163-173.
- Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research. 61(1), 44-57.
- Jensen, J. A., & Turner, B. A. Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach.
Chapters1
- Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.
recent teaching activities
- SPMT489 Sptp: Prdct Analytics In Sport Instructor
Email
jajensen@tamu.edu
First Name
Jonathan A.
Last Name
Jensen
