Scholars

Associate Professor

Positions:

selected publications

Popp, N., Jensen, J. A., McEvoy, C. D., & Weiner, J. F. An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing and Sponsorship. 21(2), 205-223.
Jensen, J. A., & White, D. W. Trends in sport sponsorship evaluation and measurement: insights from the industry. International Journal of Sports Marketing and Sponsorship. 19(1), 2-10.
Popp, N., Jensen, J., & Jackson, R. Maximizing visitors at college football bowl games. International Journal of Event and Festival Management. 8(3), 261-273.
Gur, F. A., Bouchet, A., Walkup, B. R., & Jensen, J. A. Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business and Industrial Marketing. 37(9), 1762-1786.
Jensen, J. A., & Cobbs, J. Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition.

Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.