Jensen, Jonathan A.
individual record
Associate Professor
Positions:
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
selected publications
Academic Articles47
- Jensen, J., & Osborne, B. Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons. Sport Marketing Quarterly. 27(1),
- Jensen, J. A., & Smith, D. K. An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. Sport Marketing Quarterly. 33(2), 116-134.
- Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans. Sport Marketing Quarterly. 27(4), 236-249.
- Jensen, J. A., Walkup, B. R., & Bouchet, A. Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships. Sport Marketing Quarterly. 32(1), 47-61.
- Jensen, J. A., & Smith, D. K. Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship. Sport Marketing Quarterly. 33(1), 16-31.
Chapters1
- Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.
recent teaching activities
- SPMT489 Sptp: Prdct Analytics In Sport Instructor
Email
jajensen@tamu.edu
First Name
Jonathan A.
Last Name
Jensen
