Jensen, Jonathan A.
individual record
Associate Professor
Positions:
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
selected publications
Academic Articles47
- Jensen, J. A., Walsh, P., & Cobbs, J. The moderating effect of identification on return on investment from sponsor brand integration. International Journal of Sports Marketing and Sponsorship. 19(1), 41-57.
- Jensen, J. A., Head, D., & Mergy, C. Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship. 21(3), 467-486.
Chapters1
- Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.
recent teaching activities
- SPMT489 Sptp: Prdct Analytics In Sport Instructor
Email
jajensen@tamu.edu
First Name
Jonathan A.
Last Name
Jensen
