Jensen, Jonathan A.
individual record
Associate Professor
Positions:
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
selected publications
Academic Articles47
- Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., ... Walsh, P. Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies. Journal of Sport Management. 30(2), 149-161.
- Jensen, J. A. Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research. 64(2), 135-153.
- Jensen, J. A., & Cobbs, J. B. Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4), 435-447.
- Jensen, J. A., Spreyer, J., Lipsey, J., Popp, N., & Malekoff, R. Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements. Journal of Global Sport Management. 5(1), 62-82.
- Popp, N., Kavanagh, A., & Jensen, J. A. The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors. Journal of Intercollegiate Sport. 15(2), 54-71.
- Jensen, J., & Osborne, B. Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons. Sport Marketing Quarterly. 27(1),
- Jensen, J. A., & Smith, D. K. An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. Sport Marketing Quarterly. 33(2), 116-134.
- Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans. Sport Marketing Quarterly. 27(4), 236-249.
- Jensen, J. A., Walkup, B. R., & Bouchet, A. Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships. Sport Marketing Quarterly. 32(1), 47-61.
- Jensen, J. A., & Smith, D. K. Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship. Sport Marketing Quarterly. 33(1), 16-31.
- Wanless, L., Jensen, J. A., & Poliakoff, P. New applications of survival analysis modeling: Examining intercollegiate athletic donor relationship dissolution. 5(1), 45-56.
- Popp, N., Jensen, J. A., McEvoy, C. D., & Weiner, J. F. An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing and Sponsorship. 21(2), 205-223.
- Jensen, J. A., & White, D. W. Trends in sport sponsorship evaluation and measurement: insights from the industry. International Journal of Sports Marketing and Sponsorship. 19(1), 2-10.
- Popp, N., Jensen, J., & Jackson, R. Maximizing visitors at college football bowl games. International Journal of Event and Festival Management. 8(3), 261-273.
- Gur, F. A., Bouchet, A., Walkup, B. R., & Jensen, J. A. Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business and Industrial Marketing. 37(9), 1762-1786.
- Wakefield, L., Wakefield, K., Jensen, J., & Bennett, G. How Name, Image and Likeness "Fit" in Sport Partnerships. Journal of Applied Sport Management. 13(2), 8-12.
- Jensen, J. A., & Vlacancich, J. Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective. Sport Marketing Quarterly. 32(3), 235-245.
- Jensen, J. A., & Hsu, A. Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance. International Journal of Sports Marketing and Sponsorship. 12(4), 352-364.
- Jensen, J. A., & Turner, B. A. Event history analysis of longitudinal data: a methodological application to sport sponsorship. Sport in Society. 21(2), 376-393.
- Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis. Journal of Sport Management. 31(1), 96-110.
- Dees, W., Gay, C., Popp, N., & Jensen, J. A. Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness.
- Jensen, J. A., Cobbs, J. B., & Turner, B. A. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons. 59(2), 163-173.
- Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research. 61(1), 44-57.
- Jensen, J. A., & Turner, B. A. Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach.
- Jensen, J. A., Mishra, A., & Averick, M. Assessing the survival of shirt sponsorships in English football: an exchange theory perspective. Sport, Business and Management. 9(5), 477-494.
- Jensen, J. A., & Cornwell, T. B. Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making. Journal of Sport Management. 31(4), 401-418.
- Weight, E. A., Jensen, J. A., & Osborne, B. The Globalization of Intercollegiate Athletics: Challenges, Opportunities, and Advice for Those Seeking to Emulate the U.S. Model of College Sport. Journal of Global Sport Management. 5(1), 1-12.
- Centracchio, B., Popp, N., & Jensen, J. A. Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior. International Journal of Sports Marketing and Sponsorship. 24(5), 871-890.
- Jensen, J. A., Cobbs, J. B., Mazer, A., & Tyler, B. D. Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing. Journal of International Marketing. 32(3), 23-42.
- Cobbs, J. B., Jensen, J. A., & Tyler, B. D. The sponsorship performance cycle: longitudinal evidence of sponsors contribution to Formula One team achievement. Journal of Business and Industrial Marketing. 37(1), 103-114.
- Jensen, J. A., Walsh, P., Cobbs, J., & Turner, B. A. The effects of second screen use on sponsor brand awareness: a dual coding theory perspective. Journal of Consumer Marketing. 32(2), 71-84.
- Jensen, J. A., & Turner, B. A. What if statisticians ran college football? A re-conceptualization of the football bowl subdivision. Journal of Quantitative Analysis in Sports. 10(1), 37-48.
- Jensen, J. A., Head, D., Monroe, O., & Nestler, S. Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review. 25(1), 31-58.
- Jensen, J. A. The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events. International Journal of Sports Marketing and Sponsorship. 13(4), 282-294.
- Jensen, J. A., Cobbs, J., & Groza, M. D. The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing. 27(4), 247-261.
- Jensen, J. A., Wakefield, L., Cobbs, J. B., & Turner, B. A. Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning. 34(2), 281-298.
- Jensen, J. A. Are firms like fair-weathered fans? Examining decision-making in B2B relationships. Journal of Business and Industrial Marketing. 36(2), 281-291.
- Osborne, B., Jensen, J. A., & Weight, E. A. Intercollegiate Athletics: A Unique Segment of the Sport Industry. Journal of Global Sport Management. 5(1), 13-33.
- Jensen, J. A. Assessing corporate demand for sponsorship: marketing costs in the financial services industry. Marketing Letters. 28(2), 281-291.
- Jensen, J. A., Wakefield, L., & Walkup, B. Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance. Journal of Sport Management. 37(2), 73-87.
- Jensen, J. A., & Cornwell, T. B. Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport. Journal of Business Research. 124, 790-799.
- Foster, K., Jensen, J. A., Popp, N., & Bates, B. Determinants of Career and Institutional Sport Management Tenure: An Investigation of the Effects of Organizational Performance, Scandal, Race, and Gender. Journal of Global Sport Management. ahead-of-print(ahead-of-print), 1-25.
- Harker, J. L., & Jensen, J. A. Adding insult to rivalry: Exploring the discord communicated between rivals. International Journal of Sports Marketing and Sponsorship. 21(4), 633-649.
- Jensen, J. A., Walsh, P., & Cobbs, J. The moderating effect of identification on return on investment from sponsor brand integration. International Journal of Sports Marketing and Sponsorship. 19(1), 41-57.
- Jensen, J. A., Head, D., & Mergy, C. Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship. 21(3), 467-486.
Chapters1
- Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.
recent teaching activities
- SPMT489 Sptp: Prdct Analytics In Sport Instructor
Email
jajensen@tamu.edu
First Name
Jonathan A.
Last Name
Jensen
