Scholars

Associate Professor

Positions:

selected publications

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., ... Walsh, P. Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies. Journal of Sport Management. 30(2), 149-161.
Jensen, J. A. Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research. 64(2), 135-153.
Jensen, J. A., & Cobbs, J. B. Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4), 435-447.
Jensen, J. A., Spreyer, J., Lipsey, J., Popp, N., & Malekoff, R. Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements. Journal of Global Sport Management. 5(1), 62-82.
Wakefield, L., Wakefield, K., Jensen, J., & Bennett, G. How Name, Image and Likeness "Fit" in Sport Partnerships. Journal of Applied Sport Management. 13(2), 8-12.

Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.