Scholars

Jensen, Jonathan A.

Associate Professor

Positions:

Associate Professor, Kinesiology and Sport Management, School of Education and Human Development

selected publications

Academic Articles47

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., ... Walsh, P. Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies. Journal of Sport Management. 30(2), 149-161.
Jensen, J. A. Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research. 64(2), 135-153.
Jensen, J. A., & Cobbs, J. B. Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4), 435-447.
Jensen, J. A., Spreyer, J., Lipsey, J., Popp, N., & Malekoff, R. Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements. Journal of Global Sport Management. 5(1), 62-82.
Popp, N., Kavanagh, A., & Jensen, J. A. The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors. Journal of Intercollegiate Sport. 15(2), 54-71.
Jensen, J., & Osborne, B. Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons. Sport Marketing Quarterly. 27(1),
Jensen, J. A., & Smith, D. K. An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. Sport Marketing Quarterly. 33(2), 116-134.
Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans. Sport Marketing Quarterly. 27(4), 236-249.
Jensen, J. A., Walkup, B. R., & Bouchet, A. Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships. Sport Marketing Quarterly. 32(1), 47-61.
Jensen, J. A., & Smith, D. K. Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship. Sport Marketing Quarterly. 33(1), 16-31.
Wanless, L., Jensen, J. A., & Poliakoff, P. New applications of survival analysis modeling: Examining intercollegiate athletic donor relationship dissolution. 5(1), 45-56.
Popp, N., Jensen, J. A., McEvoy, C. D., & Weiner, J. F. An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing and Sponsorship. 21(2), 205-223.
Jensen, J. A., & White, D. W. Trends in sport sponsorship evaluation and measurement: insights from the industry. International Journal of Sports Marketing and Sponsorship. 19(1), 2-10.
Popp, N., Jensen, J., & Jackson, R. Maximizing visitors at college football bowl games. International Journal of Event and Festival Management. 8(3), 261-273.
Gur, F. A., Bouchet, A., Walkup, B. R., & Jensen, J. A. Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business and Industrial Marketing. 37(9), 1762-1786.
Jensen, J. A., & Cobbs, J. Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition.
Wakefield, L., Wakefield, K., Jensen, J., & Bennett, G. How Name, Image and Likeness "Fit" in Sport Partnerships. Journal of Applied Sport Management. 13(2), 8-12.
Jensen, J. A., & Vlacancich, J. Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective. Sport Marketing Quarterly. 32(3), 235-245.
Jensen, J. A., & Hsu, A. Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance. International Journal of Sports Marketing and Sponsorship. 12(4), 352-364.
Jensen, J. A., & Turner, B. A. Event history analysis of longitudinal data: a methodological application to sport sponsorship. Sport in Society. 21(2), 376-393.
Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis. Journal of Sport Management. 31(1), 96-110.
Dees, W., Gay, C., Popp, N., & Jensen, J. A. Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness.
Jensen, J. A., Cobbs, J. B., & Turner, B. A. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons. 59(2), 163-173.
Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research. 61(1), 44-57.
Jensen, J. A., & Turner, B. A. Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach.

Chapters1

Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.