Scholars

Jensen, Jonathan A.

Associate Professor

Positions:

Associate Professor, Kinesiology and Sport Management, School of Education and Human Development

selected publications

Academic Articles47

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., ... Walsh, P. Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies. Journal of Sport Management. 30(2), 149-161.
Jensen, J. A. Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research. 64(2), 135-153.
Jensen, J. A., & Cobbs, J. B. Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research. 54(4), 435-447.
Jensen, J. A., Spreyer, J., Lipsey, J., Popp, N., & Malekoff, R. Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements. Journal of Global Sport Management. 5(1), 62-82.
Popp, N., Kavanagh, A., & Jensen, J. A. The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors. Journal of Intercollegiate Sport. 15(2), 54-71.
Jensen, J., & Osborne, B. Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons. Sport Marketing Quarterly. 27(1),
Jensen, J. A., & Smith, D. K. An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. Sport Marketing Quarterly. 33(2), 116-134.
Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans. Sport Marketing Quarterly. 27(4), 236-249.
Jensen, J. A., Walkup, B. R., & Bouchet, A. Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships. Sport Marketing Quarterly. 32(1), 47-61.
Jensen, J. A., & Smith, D. K. Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship. Sport Marketing Quarterly. 33(1), 16-31.

Chapters1

Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.