Jensen, Jonathan A. individual record
Associate Professor
selected publications
Chapters1
  • Jensen, J. A., & Cobbs, J. Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Ideas in Marketing: Finding the New and Polishing the Old. 533-533. Springer Nature.
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Email
jajensen@tamu.edu
First Name
Jonathan A.
Last Name
Jensen