Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports
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Chapter
individual record
book title
Ideas in Marketing: Finding the New and Polishing the Old
authors
author list (cited authors)
Jensen, J. A., & Cobbs, J.
publisher
Springer Nature
Publisher
keywords
- 3506 Marketing
- 35 Commerce, Management, Tourism And Services
identifier
845255SE
Digital Object Identifier (DOI)
International Standard Book Number (ISBN) 13
9783319109503
start page
533
end page
533