Predicting Return on Investment In Sport Sponsorship
|
Academic Article
individual record
authors
publication outlet
Journal of Advertising Research
author list (cited authors)
Jensen, J. A., & Cobbs, J. B.
publisher
WARC
Publisher
keywords
- 3506 Marketing
- 35 Commerce, Management, Tourism And Services
identifier
845248SE
Digital Object Identifier (DOI)
start page
435
end page
447
volume
54
issue
4