Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons
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Academic Article
individual record
authors
publication outlet
Sport Marketing Quarterly
author list (cited authors)
Jensen, J., & Osborne, B.
publisher
FiT Publishing
Publisher
keywords
- 3506 Marketing
- 35 Commerce, Management, Tourism And Services
identifier
845236SE
Digital Object Identifier (DOI)
volume
27
issue
1