Searching for the Holy Grail of Sponsorship-Linked Marketing
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Academic Article
individual record
authors
publication outlet
Journal of Advertising Research
author list (cited authors)
Jensen, J. A.
publisher
WARC
Publisher
keywords
- 3506 Marketing
- 35 Commerce, Management, Tourism And Services
identifier
845222SE
Digital Object Identifier (DOI)
start page
135
end page
153
volume
64
issue
2