Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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Academic Article
individual record
authors
publication outlet
PSYCHOLOGY & MARKETING
author list (cited authors)
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., ... Wirtz, J.
publication date
2023
publisher
Wiley
Publisher
keywords
- Extended Reality
- Avatars
- Virtual World
- Metaverse
- Consumer Behaviour
- Second Life
- Augmented Reality
- Marketing
- Virtual Reality
altmetric score
27.65
citation count
59
identifier
708580SE
Digital Object Identifier (DOI)
start page
750
end page
776
volume
40
issue
4