Scholars

Professor

Positions:

UN Sustainable Development Goals:

Map of Science

UN Sustainable Development Goals:

overview

My research interests are primarily in the areas of advertising, promotion, and marketing education.

education and training

selected publications

Ferrell, O. C., & Pride, W. M. (2004). The EditorsCorner. Journal of Marketing Education. 26(2), 107-108.
Zemanek, J. E., & Pride, W. M. (1996). Distinguishing between manufacturer power and manufacturer salesperson power. Journal of Business and Industrial Marketing. 11(2), 20-36.
Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising Sensitive Products. International Journal of Advertising. 14(3), 231-243.
CLARK, T., VARADARAJAN, P. R., & PRIDE, W. M. (1994). ENVIRONMENTAL-MANAGEMENT - THE CONSTRUCT AND RESEARCH PROPOSITIONS. JOURNAL OF BUSINESS RESEARCH. 29(1), 23-38.
VARADARAJAN, P. R., CLARK, T., & PRIDE, W. M. (1992). CONTROLLING THE UNCONTROLLABLE - MANAGING YOUR MARKET ENVIRONMENT. SLOAN MANAGEMENT REVIEW. 33(2), 39-47.

Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2016). Foundations of Business. Cengage Learning.
Pride, W. M., & Ferrell, O. C. (2016). Foundations of Marketing. Cengage Learning.
Pride, W. M., & Ferrell, O. C. (1996). Marketing Study Guide, Tenth Edition. Houghton Mifflin College Division.
Pride, W. M., & Ferrell, O. C. (1995). Marketing concepts and strategies. Houghton Mifflin Harcourt (HMH).
Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1983). Marketing contemporary dimensions. Houghton Mifflin Harcourt (HMH).