Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda
|
Academic Article
individual record
authors
publication outlet
JOURNAL OF BUSINESS RESEARCH
author list (cited authors)
Sharma, A., Akella, L. Y., & Borah, S. B.
publication date
2022
publisher
Elsevier
Publisher
keywords
- Chief Marketing Officer (cmo)
- Knowledge Structure
- Review
- Bibliometric Analysis
citation count
1
identifier
652635SE
Digital Object Identifier (DOI)
start page
448
end page
462
volume
151