Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance
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Chapter
individual record
book title
Marketing Accountability for Marketing and Non-marketing Outcomes
authors
author list (cited authors)
Sharma, A., Borah, S. B., Adhikary, A., & Haque, T.
publication date
2021
publisher
Emerald
Publisher
keywords
- 5001 Applied Ethics
- 3507 Strategy, Management And Organisational Behaviour
- 50 Philosophy And Religious Studies
- 35 Commerce, Management, Tourism And Services
citation count
0