This paper explores how cognitive beliefs, emotional feelings, and attitudinal evaluations toward racial/ethnic out-groups are inter-related. The first two studies examined the content and strength of contemporary cultural stereotypes associated by White-American participants with African-Americans and Asian-Indians. Path analyses using empirical data from the final survey (N = 227) reveal a complex set of relationships among stereotypical beliefs, prejudicial feelings, and overall favorability toward African-Americans and Asian-Indians. Interestingly, even seemingly positive stereotypes can activate negative emotions toward out-groups. Additionally, hostile and benevolent prejudicial feelings lead to decreased favorability toward out-groups. Results find support for mixed emotion models such as the stereotype content model rather than the traditional tripartite model of attitudinal consistency. © 2010 World Communication Association.