Marketing the Auto Race: What Can We Learn From the Spectators | Academic Article individual record
abstract

In 1988, the Texas World Speedway (TWS), closed its doors because of its inability to draw spectators. After spending over 1 million dollars to upgrade the entire facility, the facility reopened.

authors
publication outlet

Sport Marketing Quarterly

author list (cited authors)
Ashley, F., & Song, C
publication date
1995
identifier
385270SE
start page
27
end page
32
volume
4
issue
3