Professional wrestling fans: Your next-door neighbors? | Academic Article individual record
abstract

In marketing sport or entertainment the fan's perceptions of the event is very important. This study attempts to analyze wrestling fans and their perceptions of wrestling. Who are the people who make up this growing fan base? To what degree are these fans involved in and loyal to wrestling? What are their spending habits?

authors
publication outlet

Sport Marketing Quarterly

author list (cited authors)
Ashley, F., Dollar, J., Wigley, B., & Gillentine, J. A
publication date
2000
identifier
385266SE
start page
24
end page
32
volume
9
issue
3