A Study of Collegiate Baseball: Examining Sport Fan Motivation and Marketing Implications | Academic Article individual record
abstract

This study is an examination of the motivation and formulatlon of marketing implications of fans attending a collegiate baseball game.

authors
publication outlet

International Journal of Sport Management

author list (cited authors)
Wigley, B. J., Sagas, M., & Ashley, F
publication date
2002
identifier
385263SE
start page
90
end page
102
volume
3
issue
2