Purpose: The speed of information transfer, discovery, and evaluation is accelerating the timeline for young researchers to establish their scholarly identity. A clear scholarly identity is an essential element in developing and maintaining a scholar’s reputation. The paper aims to discuss this issue. Design/methodology/approach: Texas A&M University is developing workflows and programmatic support for graduate students as they navigate a labyrinth of tools, such as ORCID iD, to establish and manage their identity and reputation. Findings: This paper discusses the evolution of a collaboration between the Texas A&M University Libraries (A&M UL) and the Office of Research and Graduate Studies in the College of Veterinary Medicine & Biomedical Sciences to educate graduate-level students about scholarly identity and reputation. Originality/value: The collaboration between the Texas A&M UL and the Texas A&M College of Veterinary Medicine & Biomedical Sciences Office of Research and Graduate Studies evolved into an intentional practice to assist emerging researchers as they navigate the labyrinth of standards and research information systems to establish their scholarly identity.