Yadav, Manjit
individual record
Professor and Interim Head
Positions:
- Professor and Interim Head, Marketing, Mays Business School
UN Sustainable Development Goals:
UN Sustainable Development Goals:
overview
My current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change.
education and training
- Ph.D. in Marketing, Virginia Tech - (Blacksburg, Virginia, United States) 1990
- B.S. in Mechanical Engineering, Indian Institute of Technology Roorkee - (Roorkee, India) 1983
selected publications
Academic Articles21
- Molner, S., Prabhu, J. C., & Yadav, M. S. (2019). Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies. JOURNAL OF MARKETING. 83(2), 37-61.
- Belk, R., MacInnis, D. J., & Yadav, M. S. (2019). Personal accounts and an anatomy of conceptual contributions in the special issue. JOURNAL OF MARKETING MANAGEMENT. 35(1-2), 1-12.
- Yadav, M. S. (2018). Making emerging phenomena a research priority. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 46(3), 361-365.
- Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. JOURNAL OF INTERACTIVE MARKETING. 27(4), 311-323.
- Shankar, V., & Yadav, M. S. (2011). Innovations in Retailing. JOURNAL OF RETAILING. 87(SUPPL. 1), S1-S2.
Chapters1
- Rajan Varadarajan, P., & Yadav, M. S. (2003). Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing. 313-335. Edward Elgar Publishing.
awards and honors
recent teaching activities
- MKTG438 Strategic Digital Mktg Instructor
- MKTG448 Marketing Strategy Instructor
- MKTG638 E-commerce Strategy Instructor
- MKTG687 Sem In Marketing Models Instructor
- MKTG688 Doctoral Seminar Instructor
Email
yadav@tamu.edu
First Name
Manjit
Last Name
Yadav
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112
USA
UN Sustainable Development Goals:
UN Sustainable Development Goals: