Yadav, Manjit individual record
Professor and Interim Head
Positions:
overview

My current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change.

education and training
selected publications
Academic Articles20
  • Belk, R., MacInnis, D. J., & Yadav, M. S. (2019). Personal accounts and an anatomy of conceptual contributions in the special issue. Journal of Marketing Management. 35(1-2), 1-12.
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  • Yadav, M. S. (2018). Making emerging phenomena a research priority. Journal of the Academy of Marketing Science. 46(3), 361-365.
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  • Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing. 27(4), 311-323.
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  • Shankar, V., & Yadav, M. S. (2011). Innovations in Retailing. Journal of Retailing. 87(SUPPL. 1), S1-S2.
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  • Shankar, V., & Yadav, M. S. (2010). Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment. Journal of Interactive Marketing. 24(2), 55-57.
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Chapters1
  • Rajan Varadarajan, P., & Yadav, M. S. (2003). Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited. Handbook of Research in International Marketing. 313-335. Edward Elgar Publishing.
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Email
yadav@tamu.edu
First Name
Manjit
Last Name
Yadav
mailing address
Texas A&M University; Marketing; 4112 TAMU
College Station, TX 77843-4112
USA