Olson, Nicholas individual record
Assistant Professor
education and training
selected publications
Academic Articles3
  • Olson, N. J., & Ahluwalia, R (2021). When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases. Journal of Consumer Research. 47(6), 1025-1046.
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  • Rodas, M. A., Ahluwalia, R., & Olson, N. J. (2018). A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals. Journal of Consumer Psychology. (4), 673-681.
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  • Torelli, C. J., Ahluwalia, R., Cheng, S., Olson, N. J., & Stoner, J. L (2016). Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research. ucw072-ucw072.
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