Goddard, Tara individual record
Assistant Professor

Vulnerable road user safety; roadway safety culture; linguistics and semantics in road safety; driver cognition and attention; transportation planning; traffic safety and crash reduction; design for sustainable transportation; transportation equity and justice; partial/conditional autonomous technology and driver behavior; wildfire planning and evacuation; transportation and heat.

education and training
selected publications
Academic Articles12
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  • Ralph, K., Goddard, T., Thigpen, C., & Davis, R. (2022). Intervening at the blotter, not the broadcast: Improving crash coverage by targeting police press releases. Transportation Research Interdisciplinary Perspectives. 15, 100669-100669.
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  • Kim, A. J., Alambeigi, H., Goddard, T., McDonald, A. D., & Anderson, B. A. (2021). Bicyclist-evoked arousal and greater attention to bicyclists independently promote safer driving.. Cogn Res Princ Implic. 6(1), 66.
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  • Kim, A., Alambeigi, H., Goddard, T., McDonald, A., & Anderson, B. (2021). Linking Threat-Related Attentional Biases Toward Bicyclists to Driving Behavior. Journal of Vision. 21(9), 1861-1861.
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  • Goddard, T., & Ralph, K. (2020). Words Matter, Even in Traffic: The vital role of language and framing in advancing Vision Zero. Vision Zero Cities Journal: International Journal of Traffic Safety Innovation. 5, 0-2.
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  • Goddard, T. (2016). Theorizing bicycle justice using social psychology Examining the intersection of mode and race with the conceptual model of roadway interactions. Golub, A., Hoffmann, M. L., Lugo, A. E., & Sandoval, G. F. (Eds.), Bicycle Justice and Urban Transformation: Biking for all?. 100-113. Routledge.
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First Name
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mailing address
Texas A&M University; Landscape Architecture & Urban Planning; 3137 TAMU
College Station, TX 77842