Dr. Srividya \"Srivi\" Ramasubramanian (Ph.D., Penn State University, 2004) is Presidential Impact Fellow, Professor of Communication, Affiliated Professor of Women's & Gender Studies, and Director of the Difficult Dialogues on Campus Race Relations at Texas A&M University. She has served as Associate Dean for Climate & Inclusion, Faculty Fellow for the Center for Teaching Excellence, Post-Doctoral Fellow at the University of Pennsylvania, and as a Visiting Associate Professor at the London School of Economics and the National University of Singapore.
Ramasubramanian's scholarship addresses pressing contemporary global issues relating to media, diversity, and social justice. She is most widely recognized for her pioneering work on critical media effects, media literacy, difficult dialogues, race and media, and prejudice reduction, with over 60 publications on these topics in leading national and international outlets.
An internationally prominent scholar in her discipline, Dr. Ramasubramanian is Associate Editor of the Journal of Applied Communication Research and also serves on the editorial board of eight leading Communication journals.
Ramasubramanian has received numerous research awards including the TAMU Presidential Impact Fellow, the NAMLE Outstanding Media Literacy Researcher Award and the Liberal Arts Cornerstone Faculty Fellowship 2018-2022. Her commitment to teaching excellence has been recognized with the Center for Teaching Excellence Faculty Fellowship, Service Learning Faculty Fellowship, and Graduate Faculty Mentoring Award in 2017 and 2019. Her demonstrated diversity leadership and community engagement has been recognized with the Liberal Arts Achievements in Climate & Inclusion Award (for extraordinary and superlative dedication to climate and inclusion), NCA Mass Comm Division Service Award, ACE Award for Women's Progress (for promoting policies for advancement of women scholars), and the Outstanding Diversity Team Award.
- Ph.D. in Mass Communication, Pennsylvania State University - (State College, Pennsylvania, United States) 2004
- M.A. in Communication Management, Mudra Institute of Communications Ahmedabad - (Ahmedabad, Gujarat, India) 1998
- B.S. in Visual Communication, University of Madras - (Chennai, Tamil Nadu, India) 1996
- Ramasubramanian, S., & Kornfield, S. (2012). Japanese Anime Heroines as Role Models for U.S. Youth: Wishful Identification, Parasocial Interaction, and Intercultural Entertainment Effects. Journal of International and Intercultural Communication. 5(3), 189-207.
- Ramasubramanian, S. (2011). Television exposure, model minority portrayals, and Asian-American stereotypes: An exploratory study. Journal of Intercultural Communication. (26),
- Ramasubramanian, S. (2011). The Impact of Stereotypical Versus Counterstereotypical Media Exemplars on Racial Attitudes, Causal Attributions, and Support for Affirmative Action. Asian Journal of Management Cases. 38(4), 497-516.
- Ramasubramanian, S. (2010). Television Viewing, Racial Attitudes, and Policy Preferences: Exploring the Role of Social Identity and Intergroup Emotions in Influencing Support for Affirmative Action. COMMUNICATION MONOGRAPHS. 77(1), 102-120.
- Ramasubramanian, S. (2010). Testing the Cognitive-Affective Consistency Model of Intercultural Attitudes: Do Stereotypical Perceptions Influence Prejudicial Feelings?. Journal of Intercultural Communication Research. 39(2), 105-121.
- Ramasubramanian, S., & Jain, P. (2009). Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. Asian Journal of Communication. 19(3), 253-269.
- Yang, H., Ramasubramanian, S., & Oliver, M. B. (2008). Cultivation Effects on Quality of Life Indicators: Exploring the Effects of American Television Consumption on Feelings of Relative Deprivation in South Korea and India. Journal of Broadcasting & Electronic Media. 52(2), 247-267.
- Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., & Lee, S. (2008). Exploring Implications of Perceived Media Reinforcement on Third-Person Perceptions. Asian Journal of Management Cases. 35(6), 745-769.
- Ramasubramanian, S., & Oliver, M. B. (2007). Activating and Suppressing Hostile and Benevolent Racism: Evidence for Comparative Media Stereotyping. Media Psychology. 9(3), 623-646.
- Ramasubramanian, S. (2007). Media-based Strategies to Reduce Racial Stereotypes Activated by News Stories. JOURNALISM & MASS COMMUNICATION QUARTERLY. 84(2), 249-264.
- Oliver, M. B., Kalyanaraman, S., Mahood, C., & Ramasubramanian, S. (2007). Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment. Journal of Broadcasting & Electronic Media. 51(4), 596-614.
- Ramasubramanian, S. (2005). A Content Analysis of the Portrayal of India in Films Produced in the West. Howard Journal of Communications. 16(4), 243-265.
- Dumas, J., Ramasubramanian, S., Russill, C., & Olorunnisola, A. A. (2003). Case Study Effectiveness in a Team-Teaching and General-Education Environment. Journal of General Education. 52(3), 175-198.
- Ramasubramanian and PGDC and, S., Gyure and MFA and, J. F., & Arch, N. (2003). Impact of Internet Images: Impression-Formation Effects of University Web Site Images. Journal of Marketing for Higher Education. 12(2), 49-68.
- Ramasubramanian, S., & Oliver, M. B. (2003). Portrayals of Sexual Violence in Popular Hindi Films, 1997–99. Sex Roles. 48(7-8), 327-336.
- Ramasubramanian, S., & Sousa, A. (2019). Media and Ethnic Stereotyping. The International Encyclopedia of Media Literacy. (pp. 1-7). Wiley.
- Ramasubramanian, S., & Yadlin‐Segal, A. (2017). Stigma: Media Influence on. The International Encyclopedia of Media Effects. (pp. 1-10). Wiley.
- Ramasubramanian, S., & Murphy, C. J. (2014). Chapter 17 Experimental Studies of Media Stereotyping Effects. Laboratory Experiments in the Social Sciences. (pp. 385-402).
- Ramasubramanian, S., & Murphy, C. J. (2014). Experimental Studies of Media Stereotyping Effects. Laboratory Experiments in the Social Sciences: Second Edition. (pp. 385-402). Elsevier.
- Oliver, M. B., & Raney, A. A. (2014). Media and Social Life. Media and Social Life. (pp. 46-62). Routledge.
- Fowlds, Kelli (2014-12). Shared Experiences and Collective Production: Note Card Confessions on YouTube. (Master's Thesis)
- Martinez, Amanda (2011-12). 'But it's Just a Joke!': Latino Audiences' Primed Reactions to Latino Comedians and their Use of Race-Based Humor. (Doctoral Dissertation)
- Hatfield, Elizabeth Fish (2011-08). Motherhood, Media and Reality: Analyzing Female Audience Reception of Celebrity Parenthood as News. (Doctoral Dissertation)
- Whittle, John C. (2010-05). Measuring Morality: Moral Frameworks in Videogames. (Master's Thesis)
- Hibbeler, Britney L. (2009-08). Exploring Representations of Masculinity in Disney Animated Feature Films. (Master's Thesis)