Dr. Srividya \"Srivi\" Ramasubramanian (Ph.D., Penn State University, 2004) is Presidential Impact Fellow, Professor of Communication, Affiliated Professor of Women's & Gender Studies, and Director of the Difficult Dialogues on Campus Race Relations at Texas A&M University. She has served as Associate Dean for Climate & Inclusion, Faculty Fellow for the Center for Teaching Excellence, Post-Doctoral Fellow at the University of Pennsylvania, and as a Visiting Associate Professor at the London School of Economics and the National University of Singapore.
Ramasubramanian's scholarship addresses pressing contemporary global issues relating to media, diversity, and social justice. She is most widely recognized for her pioneering work on critical media effects, media literacy, difficult dialogues, race and media, and prejudice reduction, with over 60 publications on these topics in leading national and international outlets.
An internationally prominent scholar in her discipline, Dr. Ramasubramanian is Associate Editor of the Journal of Applied Communication Research and also serves on the editorial board of eight leading Communication journals.
Ramasubramanian has received numerous research awards including the TAMU Presidential Impact Fellow, the NAMLE Outstanding Media Literacy Researcher Award and the Liberal Arts Cornerstone Faculty Fellowship 2018-2022. Her commitment to teaching excellence has been recognized with the Center for Teaching Excellence Faculty Fellowship, Service Learning Faculty Fellowship, and Graduate Faculty Mentoring Award in 2017 and 2019. Her demonstrated diversity leadership and community engagement has been recognized with the Liberal Arts Achievements in Climate & Inclusion Award (for extraordinary and superlative dedication to climate and inclusion), NCA Mass Comm Division Service Award, ACE Award for Women's Progress (for promoting policies for advancement of women scholars), and the Outstanding Diversity Team Award.
- Ph.D. in Mass Communication, Pennsylvania State University - (State College, Pennsylvania, United States) 2004
- M.A. in Communication Management, Mudra Institute of Communications Ahmedabad - (Ahmedabad, Gujarat, India) 1998
- B.S. in Visual Communication, University of Madras - (Chennai, Tamil Nadu, India) 1996
- Ramasubramanian, S., & Banjo, O. O. (2020). Critical Media Effects Framework: Bridging Critical Cultural Communication and Media Effects through Power, Intersectionality, Context, and Agency. Journal of Communication.
- Freytag, J., & Ramasubramanian, S. (2019). Are Television Deaths Good Deaths? A Narrative Analysis of Hospital Death and Dying in Popular Medical Dramas. Health Commun. 34(7), 747-754.
- Saleem, M., & Ramasubramanian, S. (2019). Muslim Americans' Responses to Social Identity Threats: Effects of Media Representations and Experiences of Discrimination. Media Psychology. 22(3), 373-393.
- Saleem, M., Wojcieszak, M. E., Hawkins, I., Li, M., & Ramasubramanian, S. (2019). Social Identity Threats: How Media and Discrimination Affect Muslim Americans' Identification as Americans and Trust in the US Government. Journal of Communication. 69(2), 214-236.
- Ramasubramanian, S., & Miles, C. (2018). Framing the Syrian Refugee Crisis: A Comparative Analysis of Arabic and English News Sources. International Journal of Communication. 12, 4488-4506.
- Ramasubramanian, S., & Miles, C. (2018). White Nationalist Rhetoric, Neoliberal Multiculturalism and Colour Blind Racism: Decolonial Critique of Richard Spencer's Campus Visit. Javnost - The Public. 25(4), 426-440.
- Ramasubramanian, S., & Doshi, M. J. (2017). Ethnic performance, language proficiency, and ethnic media use among Indian American immigrants. Journal of International and Intercultural Communication. 10(3), 183-200.
- Ramasubramanian, S., Sousa, A. N., & Gonlin, V. (2017). Facilitated difficult dialogues on racism: a goal-based approach. JOURNAL OF APPLIED COMMUNICATION RESEARCH. 45(5), 537-556.
- Ramasubramanian, S., Doshi, M. J., & Saleem, M. (2017). Mainstream Versus Ethnic Media: How They Shape Ethnic Pride and Self-Esteem Among Ethnic Minority Audiences. International Journal of Communication. 11, 1879-1899.
- Ramasubramanian, S. (2017). Media exposure during infancy and early childhood: the effects of content and context on learning and development. Journal of Children and Media. 11(4), 502-503.
- Ramasubramanian, S. (2017). Mindfulness, stress coping and everyday resilience among emerging youth in a university setting: a mixed methods approach. International Journal of Adolescence and Youth. 22(3), 308-321.
- Ramasubramanian, S., & Martinez, A. R. (2017). News Framing of Obama, Racialized Scrutiny, and Symbolic Racism. Howard Journal of Communications. 28(1), 36-54.
- Dill-Shackleford, K. E., Ramasubramanian, S., Behm-Morawitz, E., Scharrer, E., Burgess, M., & Lemish, D. (2017). Social Group Stories in the Media and Child Development. PEDIATRICS. 140(Suppl 2), S157-S161.
- Janicke, S. H., & Ramasubramanian, S. (2017). Spiritual Media Experiences, Trait Transcendence, and Enjoyment of Popular Films. Journal of Media and Religion. 16(2), 51-66.
- Ramasubramanian, S., & Yadlin-Segal, A. (2016). Building meaningful cross-sector partnerships for children and media initiatives: a conversation cafe with scholars and activists from around the world. Journal of Children and Media. 10(2), 216-224.
- Ramasubramanian, S. (2016). Racial/ethnic identity, community-oriented media initiatives, and transmedia storytelling. INFORMATION SOCIETY. 32(5), 333-342.
- Saleem, M., Yang, G. S., & Ramasubramanian, S. (2016). Reliance on Direct and Mediated Contact and Public Policies Supporting Outgroup Harm. Journal of Communication. 66(4), 604-624.
- Ramadurai, V., Sharf, B. F., & Ramasubramanian, S. (2016). Roads Less Traveled: Finding a Path to Using Complementary and Alternative Medicine. Qual Health Res. 26(9), 1216-1228.
- Scharrer, E., & Ramasubramanian, S. (2015). Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education. JOURNAL OF SOCIAL ISSUES. 71(1), 171-185.
- Martinez, A. R., & Ramasubramanian, S. (2015). Latino Audiences, Racial/Ethnic Identification, and Responses to Stereotypical Comedy. Mass Communication and Society. 18(2), 209-229.
- Martinez, A. R., & Ramasubramanian, S. (2015). Latino Audiences, Racial/Ethnic Identification, and Responses to Stereotypical Comedy (vol 18, pg 209, 2015). Mass Communication and Society. 18(3), 376-376.
- Ramasubramanian, S. (2015). Using Celebrity News Stories to Effectively Reduce Racial/Ethnic Prejudice. JOURNAL OF SOCIAL ISSUES. 71(1), 123-138.
- Ramasubramanian, S. (2013). Intergroup Contact, Media Exposure, and Racial Attitudes. Journal of Intercultural Communication Research. 42(1), 54-72.
- Sanders, M. S., & Ramasubramanian, S. (2012). An Examination of African Americans' Stereotyped Perceptions of Fictional Media Characters. Howard Journal of Communications. 23(1), 17-39.
- Ramasubramanian, S., & Kornfield, S. (2012). Japanese Anime Heroines as Role Models for U.S. Youth: Wishful Identification, Parasocial Interaction, and Intercultural Entertainment Effects. Journal of International and Intercultural Communication. 5(3), 189-207.
- Ramasubramanian, S. (2011). Television exposure, model minority portrayals, and Asian-American stereotypes: An exploratory study. Journal of Intercultural Communication. (26),
- Ramasubramanian, S. (2011). The Impact of Stereotypical Versus Counterstereotypical Media Exemplars on Racial Attitudes, Causal Attributions, and Support for Affirmative Action. Asian Journal of Management Cases. 38(4), 497-516.
- Ramasubramanian, S. (2010). Television Viewing, Racial Attitudes, and Policy Preferences: Exploring the Role of Social Identity and Intergroup Emotions in Influencing Support for Affirmative Action. COMMUNICATION MONOGRAPHS. 77(1), 102-120.
- Ramasubramanian, S. (2010). Testing the cognitive-affective consistency model of intercultural attitudes: Do stereotypical perceptions influence prejudicial feelings?. Journal of Intercultural Communication Research. 39(2), 105-121.
- Ramasubramanian, S., & Jain, P. (2009). Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. Asian Journal of Communication. 19(3), 253-269.
- Yang, F., Ramasubramanian, S., & Oliver, M. B. (2008). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India. Journal of Broadcasting & Electronic Media. 52(2), 247-267.
- Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., & Lee, S. (2008). Exploring Implications of Perceived Media Reinforcement on Third-Person Perceptions. Asian Journal of Management Cases. 35(6), 745-769.
- Ramasubramanian, S., & Oliver, M. B. (2007). Activating and suppressing hostile and benevolent racism: Evidence for comparative media stereotyping. Media Psychology. 9(3), 623-646.
- Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories. JOURNALISM & MASS COMMUNICATION QUARTERLY. 84(2), 249-264.
- Oliver, M. B., Kalyanararnan, S., Mahood, C., & Ramasubramanian, S. (2007). Sexual and violent imagery in movie previews: Effects on viewers' perceptions and anticipated enjoyment. Journal of Broadcasting & Electronic Media. 51(4), 596-614.
- Ramasubramanian, S. (2005). A content analysis of the portrayal of India in films produced in the west. Howard Journal of Communications. 16(4), 243-265.
- Ramasubramanian, S., Gyure, J. F., & Mursi, N. M. (2003). Impact of internet images: Impression-formation effects of university web site images. Journal of Marketing for Higher Education. 12(2), 49-68.
- Ramasubramanian, S., & Oliver, M. B. (2003). Portrayals of sexual violence in popular Hindi films, 1997-99. Sex Roles. 48(7-8), 327-336.
- Ramasubramanian, S., & Murphy, C. J. (2014). Experimental Studies of Media Stereotyping Effects. Laboratory Experiments in the Social Sciences: Second Edition. (pp. 385-402). Elsevier.
- Ramasubramanian, S. (2014). Media and spirituality. Media and Social Life. (pp. 46-62). Routledge.
- Ramasubramanian, S., & Martin, S. M. (2008). Teens and the new media environment: Challenges and opportunities. Media Messages and Public Health: A Decisions Approach to Content Analysis. (pp. 99-115). Routledge.
- Oliver, M. B., Ramasubramanian, S., & Kim, J. (2007). Media and Racism. Communication and Social Cognition: Theories and Methods. (pp. 273-291). Routledge.
- Fowlds, Kelli (2014-12). Shared Experiences and Collective Production: Note Card Confessions on YouTube. (Master's Thesis)
- Martinez, Amanda (2011-12). 'But it's Just a Joke!': Latino Audiences' Primed Reactions to Latino Comedians and their Use of Race-Based Humor. (Doctoral Dissertation)
- Hatfield, Elizabeth Fish (2011-08). Motherhood, Media and Reality: Analyzing Female Audience Reception of Celebrity Parenthood as News. (Doctoral Dissertation)
- Whittle, John C. (2010-05). Measuring Morality: Moral Frameworks in Videogames. (Master's Thesis)
- Hibbeler, Britney L. (2009-08). Exploring Representations of Masculinity in Disney Animated Feature Films. (Master's Thesis)